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accessRights:"restricted"
~person:"Bredikhina, Nataliya"
~person:"Koo, Win"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
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Sport management
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Sport organization
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Sportmanagement
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Sportmarketing
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Brand management
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branding
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consumer behavior
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manufacturer's brand attitude
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marketing
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repurchase intentions
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sport management
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Bredikhina, Nataliya
Koo, Win
Calabuig Moreno, Ferran
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International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
2
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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