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accessRights:"restricted"
~person:"Calabuig Moreno, Ferran"
~person:"Koo, Win"
~person:"Su, Yiran"
~subject:"Consumer behaviour"
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Consumer behaviour
Sport management
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Sportmanagement
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Sportmarketing
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Sports marketing
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4
Brand management
3
Markenführung
3
Professional sports
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Sports
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sport management
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Brand image
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Innovation
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brand management
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sporting event
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Athletes
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Calabuig Moreno, Ferran
Koo, Win
Su, Yiran
Aguado-Berenguer, Sergio
1
Alguacil, M.
1
Alguacil, Mario
1
Amanpreet Singh
1
Baker, Bradley J.
1
Behzad Foroughi
1
Biscaia, Rui
1
Bredikhina, Nataliya
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Childs, Michelle
1
Crespo-Hervás, Josep
1
Cuesta-Valiño, Pedro
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Daou, Lindos
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1
González-García, Rómulo Jacobo
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González-Serrano, María Huertas
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Gálvez-Ruiz, P.
1
Gómez-Tafalla, Ana María
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Hardin, Robin
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Itani, Maher N.
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Karg, Adam
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Kunkel, Thilo
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Leckie, Civilai
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Loranca-Valle, Cristina
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Núñez-Barriopedro, Estela
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Penelas-Leguía, Azucena
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Prado-Gascó, Vicente
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Rai, Jaskirat Singh
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Sarkis, Nada
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Shapiro, Stephen L.
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Economic research
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International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
The role of the brand in perceived service performance : moderating effects and configurational approach in professional football
Calabuig Moreno, Ferran
;
Prado-Gascó, Vicente
; …
- In:
Technological forecasting & social change : an …
165
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012671852
Saved in:
4
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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