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accessRights:"restricted"
~person:"Koo, Win"
~person:"Milne, George R."
~subject:"Consumer behaviour"
~subject:"Team"
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Consumer behaviour
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Konsumentenverhalten
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Sport management
2
Sportmanagement
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Sports marketing
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Arbeitsgruppe
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Beziehungsmarketing
1
Complementary digital experiences
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Customer experience
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Digitalisierung
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Fantasy sports
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Verkaufsförderung
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manufacturer's brand attitude
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repurchase intentions
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sport management
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team identification
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team identification through apparel
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university sports team merchandise
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Koo, Win
Milne, George R.
Calabuig Moreno, Ferran
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International journal of sport management and marketing : IJSMM
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
2
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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