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accessRights:"restricted"
~person:"Koo, Win"
~person:"Nader, Youssef"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Sport management
2
Sportmanagement
2
Sportmarketing
2
Sports marketing
2
Arbeitsgruppe
1
Athletes
1
Brand image
1
Brand management
1
Decision
1
Earthquake
1
Entscheidung
1
Erdbeben
1
Facebook
1
Internet marketing
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Lebanon
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Libanon
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Markenführung
1
Markenimage
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Marketing management
1
Marketingmanagement
1
Online-Marketing
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Professional sports
1
Profisport
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Sales promotion
1
Social Web
1
Social web
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Sport
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Sport organization
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Sportler
1
Sportorganisation
1
Sports
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Team
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Verkaufsförderung
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athletes
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brand ambassadors
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brand image
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decision-making process
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exposure
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Koo, Win
Nader, Youssef
Calabuig Moreno, Ferran
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International journal of sport management and marketing : IJSMM
2
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ECONIS (ZBW)
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
2
Factors affecting consumer repurchase of university sports team merchandise
Childs, Michelle
;
Hardin, Robin
;
Koo, Win
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 389-406
Persistent link: https://www.econbiz.de/10012168855
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