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accessRights:"restricted"
~person:"Kunkel, Thilo"
~person:"Smith, Andrew N."
~person:"Watanabe, Nicholas M."
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
3
Sport management
3
Sportmanagement
3
Sportmarketing
2
Sports marketing
2
consumer behavior
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Big Data
1
Big data
1
Brand management
1
Complementary digital experiences
1
Customer experience
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Customer journeys
1
Digitalisierung
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Digitization
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Fantasy sports
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Innovation
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Innovation management
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Innovationsmanagement
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Markenführung
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Relationship marketing
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Social Web
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Social web
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Sport
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Sport organization
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Sportorganisation
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Sports
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Sports management
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brand management
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branding
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econometrics
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marketing
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performance
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quantitative analysis
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Kunkel, Thilo
Smith, Andrew N.
Watanabe, Nicholas M.
Calabuig Moreno, Ferran
2
Aguado-Berenguer, Sergio
1
Alguacil, M.
1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
2
Editorial: big data and analytics in sport management
Watanabe, Nicholas M.
;
Shapiro, Stephen L.
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
35
(
2021
)
3
,
pp. 197-202
Persistent link: https://www.econbiz.de/10012658670
Saved in:
3
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
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