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accessRights:"restricted"
~person:"Kunkel, Thilo"
~person:"Smith, Andrew N."
~subject:"Consumer behaviour"
~subject:"Sports marketing"
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Sports marketing
Konsumentenverhalten
2
Sport management
2
Sportmanagement
2
Sportmarketing
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Complementary digital experiences
1
Customer experience
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Customer journeys
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Digitalisierung
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Digitization
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Fantasy sports
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Innovation
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Innovation management
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Innovationsmanagement
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Markenführung
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Relationship marketing
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Sport
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Sport organization
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Sportorganisation
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Sports
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Sports management
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brand management
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branding
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consumer behavior
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marketing
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Kunkel, Thilo
Smith, Andrew N.
Calabuig Moreno, Ferran
5
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Journal of business research : JBR
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
2
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
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