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accessRights:"restricted"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mobile communications"
~subject:"Online-Marketing"
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Konsumentenverhalten
Mobile communications
Online-Marketing
Mobile Marketing
203
Mobile marketing
203
Internet marketing
108
Consumer behaviour
103
Mobilkommunikation
97
Advertising
65
Werbung
64
Advertising effects
63
Mobile Business
63
Mobile business
63
Werbewirkung
63
Mobile phone
37
Mobiltelefon
37
Mobile Anwendung
36
Mobile application
36
Social Web
26
Social web
26
mobile marketing
22
Deutschland
20
Electronic Commerce
20
Germany
20
Beziehungsmarketing
19
Innovation adoption
19
Innovationsakzeptanz
19
Relationship marketing
19
Marketing management
17
Marketingmanagement
17
Internet
14
E-commerce
13
Mobile advertising
13
Online retailing
13
Online-Handel
13
Theorie
13
Theory
13
mobile advertising
13
Marketing
12
Einzelhandel
10
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45
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Article
133
Book / Working Paper
20
Journal
1
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Article in journal
128
Aufsatz in Zeitschrift
128
Aufsatz im Buch
5
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5
Aufsatzsammlung
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Hochschulschrift
1
Ratgeber
1
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Language
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English
142
German
12
Author
All
Dwivedi, Yogesh Kumar
4
Shankar, Venkatesh
4
Cui, Xuebin
3
Ghose, Anindya
3
Katona, Zsolt
3
Shareef, Mahmud Akhter
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Brandt, Tobias
2
Dix, Steve
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Kumar, Vikas
2
Kumar, Vinod
2
Liu, Yinyuan
2
Luo, Xueming
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Narang, Unnati
2
Narayanan, Sridhar
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Rafieian, Omid
2
Santoso, Irene
2
Scholz, Joachim
2
Seehaus, Christoph
2
Shimul, Anwar Sadat
2
Shin, Jiwoong
2
Shin, Wonsun
2
Smith, Katherine Taken
2
Stephen, Andrew T.
2
Trinh, Giang
2
Wilbur, Kenneth C.
2
Willing, Christoph
2
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Springer Fachmedien Wiesbaden
2
IGI Global
1
Peter Lang GmbH
1
Springer International Publishing
1
Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of marketing
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Young consumers : insight and ideas for responsible marketers
4
Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of retailing
2
Journal of strategic marketing
2
The marketing review
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business/Economics
1
Corporate communications : an international journal
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
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ECONIS (ZBW)
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
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2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
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3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
5
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
6
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
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7
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
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8
The influence of targeted digital advertising on consumers' purchase intention : comparative analysis based on the perspective of ads content source
Han, Zhao
;
Du, Gang
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1443-1461
Persistent link: https://www.econbiz.de/10014440199
Saved in:
9
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
10
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
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