The influence of targeted digital advertising on consumers' purchase intention : comparative analysis based on the perspective of ads content source
Zhao Han, Gang Du
| Year of publication: |
2023
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|---|---|
| Authors: | Han, Zhao ; Du, Gang |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 6, p. 1443-1461
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| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440199