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accessRights:"restricted"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Mobile communications"
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Konsumentenverhalten
Mobile communications
Mobile Marketing
201
Mobile marketing
201
Online-Marketing
114
Internet marketing
106
Consumer behaviour
101
Mobilkommunikation
96
Advertising
63
Mobile Business
62
Mobile business
62
Werbung
62
Advertising effects
61
Werbewirkung
61
Mobile phone
37
Mobiltelefon
37
Mobile Anwendung
36
Mobile application
36
Social Web
26
Social web
26
mobile marketing
22
Deutschland
20
Electronic Commerce
20
Germany
20
Beziehungsmarketing
19
Relationship marketing
19
Innovation adoption
18
Innovationsakzeptanz
18
Marketing management
17
Marketingmanagement
17
Internet
14
E-commerce
13
Mobile advertising
13
Online retailing
13
Online-Handel
13
Theorie
13
Theory
13
Marketing
12
mobile advertising
12
Einzelhandel
10
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Online availability
All
Undetermined
Free
35
Type of publication
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Article
121
Book / Working Paper
10
Type of publication (narrower categories)
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Article in journal
117
Aufsatz in Zeitschrift
117
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Hochschulschrift
1
Thesis
1
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Language
All
English
127
German
4
Author
All
Shankar, Venkatesh
4
Cui, Xuebin
3
Dwivedi, Yogesh Kumar
3
Ghose, Anindya
3
Katona, Zsolt
3
Shareef, Mahmud Akhter
3
Andrews, Michelle
2
Arnita, Devi
2
Avis, Mark
2
Baek, Tae Hyun
2
Brandt, Tobias
2
Dix, Steve
2
Gordon, Brett R.
2
Högberg, Johan
2
Jamieson, Kyle
2
Jerath, Kinshuk
2
Kumar, Vikas
2
Kumar, Vinod
2
Luo, Xueming
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Narang, Unnati
2
Narayanan, Sridhar
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Rafieian, Omid
2
Santoso, Irene
2
Scholz, Joachim
2
Shimul, Anwar Sadat
2
Shin, Jiwoong
2
Shin, Wonsun
2
Smith, Katherine Taken
2
Spann, Martin
2
Trinh, Giang
2
Wilbur, Kenneth C.
2
Willing, Christoph
2
Wächter, Mark
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
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Institution
All
IGI Global
1
Peter Lang GmbH
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
7
Journal of business research : JBR
6
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Young consumers : insight and ideas for responsible marketers
4
Business horizons
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the review of marketing communications
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of retailing
2
The marketing review
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business/Economics
1
Corporate communications : an international journal
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business review
1
Information systems research : ISR
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and economics research : IJBER
1
International journal of business and systems research : IJBSR
1
International journal of business excellence : IJBEX
1
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ECONIS (ZBW)
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
3
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
4
Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Keshanian, Kimia
;
Ramasubbu, Narayan
;
Dutta, Kaushik
- In:
Production and operations management : the flagship …
32
(
2023
)
8
,
pp. 2438-2454
Persistent link: https://www.econbiz.de/10014328691
Saved in:
5
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
6
The influence of targeted digital advertising on consumers' purchase intention : comparative analysis based on the perspective of ads content source
Han, Zhao
;
Du, Gang
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1443-1461
Persistent link: https://www.econbiz.de/10014440199
Saved in:
7
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
8
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
9
How do morning and friendly ads influence mobile advertising? : a mediation perspective using appraisal theory
Hajian, Ava
;
Prybutok, Victor R.
;
Chang, Hsia-Ching
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014321989
Saved in:
10
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
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