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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Online-Handel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Einzelhandel
Online-Handel
Social web
Social Web
6,885
Consumer behaviour
6,063
Konsumentenverhalten
6,063
Internet marketing
4,545
Online-Marketing
4,541
E-commerce
4,013
Electronic Commerce
4,003
Online retailing
3,753
Internet
2,077
Relationship marketing
1,897
Beziehungsmarketing
1,896
Viral marketing
1,551
Virales Marketing
1,551
Digital platform
1,387
Digitale Plattform
1,384
Brand management
1,331
Markenführung
1,331
Social media
1,249
Digitalisierung
1,131
Digitization
1,130
Customer satisfaction
1,001
Kundenzufriedenheit
1,000
Electronic money
985
Elektronisches Geld
985
Werbewirkung
970
Social network
941
Soziales Netzwerk
940
Theorie
926
Theory
926
social media
906
Advertising
892
Retail trade
885
Brand image
880
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880
Werbung
875
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838
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10,662
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18
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10,680
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1,041
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1,041
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205
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Dwivedi, Yogesh Kumar
28
Law, Chun Hung Roberts
24
Qiu, Liangfei
20
Rita, Paulo
20
Filieri, Raffaele
19
Hajli, Nick
19
Loureiro, Sandra Maria Correia
19
Rana, Nripendra P.
19
Dhir, Amandeep
18
Thaichon, Park
18
Kumar, Vikas
17
Agnihotri, Raj
15
Akram, Umair
15
Harrigan, Paul
15
Tan, Yong
15
Bigné Alcañiz, J. Enrique
14
Cheng, T. C. E.
14
Hudders, Liselot
14
Laurell, Christofer
14
Dennis, Alan
13
Hollebeek, Linda D.
13
Vrontis, Demetris
13
Ghose, Anindya
12
Kumar, Subodha
12
Li, Gang
12
Paul, Justin
12
Pauwels, Koen
12
Guo, Xiaolong
11
Itani, Omar S.
11
Quach, Sara
11
Shokouhyar, Sajjad
11
Wu, Luorong
11
Xu, Xun
11
Brem, Alexander
10
Etter, Michael
10
Fan, Weiguo
10
Gong, Yeming
10
Grewal, Dhruv
10
Kaur, Puneet
10
Ko, Eunju
10
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Journal of business research : JBR
537
Journal of retailing and consumer services
493
Technological forecasting & social change : an international journal
251
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
220
Electronic commerce research
144
Information systems research : ISR
141
Management science : journal of the Institute for Operations Research and the Management Sciences
134
International journal of internet marketing and advertising : IJIMA
127
International journal of advertising : the review of marketing communications
124
Journal of internet commerce
124
Journal of management information systems : JMIS
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
110
Tourism management : research, policies, practice
104
Industrial marketing management : the international journal for industrial and high-tech firms
98
Journal of promotion management : innovations in planning and applied research
97
International journal of hospitality management
96
Journal of marketing communications
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
European journal of operational research : EJOR
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Asia Pacific journal of marketing and logistics
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Psychology & marketing
64
International journal of consumer studies
63
International journal of production economics
63
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
63
The journal of product & brand management
63
Journal of marketing
60
Business horizons
59
International journal of electronic marketing and retailing : IJEMR
59
International journal of business information systems : IJBIS
58
International journal of e-business research : an official publication of the Information Resources Management Association
58
Transportation research / E : an international journal
58
Finance research letters
56
International journal of contemporary hospitality management
55
Journal of strategic marketing
54
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
53
Journal of hospitality marketing & management
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
53
Journal of retailing
53
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ECONIS (ZBW)
10,680
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1
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
4
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
5
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
8
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
9
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
10
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
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