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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Einzelhandel
Social web
Virales Marketing
Social Web
6,972
Consumer behaviour
6,133
Konsumentenverhalten
6,133
Internet marketing
4,590
Online-Marketing
4,586
E-commerce
4,067
Electronic Commerce
4,057
Online retailing
3,786
Online-Handel
3,786
Internet
2,086
Relationship marketing
1,910
Beziehungsmarketing
1,909
Viral marketing
1,558
Digital platform
1,414
Digitale Plattform
1,411
Brand management
1,345
Markenführung
1,345
Social media
1,260
Digitalisierung
1,148
Digitization
1,147
Customer satisfaction
1,009
Kundenzufriedenheit
1,008
Electronic money
1,005
Elektronisches Geld
1,005
Werbewirkung
981
Social network
944
Soziales Netzwerk
943
Theorie
936
Theory
936
social media
918
Advertising
905
Retail trade
892
Brand image
889
Markenimage
889
Werbung
888
Dienstleistungsqualität
845
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1,586
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8,846
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12
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Aufsatz in Zeitschrift
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8,858
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827
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827
Aufsatzsammlung
155
Arbeitspapier
133
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133
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130
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8,849
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9
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Dwivedi, Yogesh Kumar
24
Law, Chun Hung Roberts
22
Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
19
Qiu, Liangfei
19
Hajli, Nick
18
Rita, Paulo
17
Agnihotri, Raj
15
Dhir, Amandeep
15
Harrigan, Paul
15
Bigné Alcañiz, J. Enrique
14
Kumar, Vikas
14
Laurell, Christofer
14
Thaichon, Park
14
Hudders, Liselot
13
Rana, Nripendra P.
13
Tan, Yong
13
Vrontis, Demetris
13
Akram, Umair
12
Dennis, Alan
12
Hollebeek, Linda D.
12
Mariani, Marcello M.
12
Brem, Alexander
11
Cheng, T. C. E.
11
Itani, Omar S.
11
Kumar, Subodha
11
Li, Gang
11
Shokouhyar, Sajjad
11
Etter, Michael
10
Ghose, Anindya
10
Okumus, Fevzi
10
Quach, Sara
10
Sandström, Christian
10
Spann, Martin
10
Wu, Luorong
10
Balaji, M. S.
9
Bose, Indranil
9
Cheng, Xusen
9
Eugene Cheng-xi Aw
9
Fan, Weiguo
9
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Journal of business research : JBR
483
Journal of retailing and consumer services
355
Technological forecasting & social change : an international journal
240
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
198
Information systems research : ISR
132
International journal of advertising : the review of marketing communications
126
International journal of internet marketing and advertising : IJIMA
121
Journal of management information systems : JMIS
103
Tourism management : research, policies, practice
102
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Journal of marketing communications
93
Journal of promotion management : innovations in planning and applied research
93
International journal of hospitality management
90
Industrial marketing management : the international journal for industrial and high-tech firms
89
Electronic commerce research
86
Journal of internet commerce
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Psychology & marketing
61
The journal of product & brand management
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Business horizons
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of contemporary hospitality management
51
Journal of marketing
51
International journal of consumer studies
48
Asia Pacific journal of marketing and logistics
47
International journal of advertising : the quarterly review of marketing communications
47
Journal of hospitality marketing & management
47
Journal of strategic marketing
47
Journal of travel and tourism marketing
47
MIS quarterly
47
The journal of brand management : an international journal
47
European journal of operational research : EJOR
46
International journal of electronic marketing and retailing : IJEMR
46
Journal of information & knowledge management : JIKM
46
Finance research letters
44
Journal of advertising research
44
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ECONIS (ZBW)
8,858
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1
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
2
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
3
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
4
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
5
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
6
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
7
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
8
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
9
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
10
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
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