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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Einzelhandel
Social web
Social Web
7,027
Consumer behaviour
6,177
Konsumentenverhalten
6,177
Internet marketing
4,624
Online-Marketing
4,620
E-commerce
4,102
Electronic Commerce
4,092
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3,821
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3,821
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2,099
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1,921
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1,920
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1,564
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1,564
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1,427
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1,424
Brand management
1,355
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1,355
Social media
1,270
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1,168
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1,167
Electronic money
1,014
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1,014
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1,013
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1,012
Werbewirkung
984
Social network
947
Soziales Netzwerk
946
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941
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941
social media
918
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906
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898
Brand image
893
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893
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889
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848
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11
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8,417
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810
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Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
19
Loureiro, Sandra Maria Correia
19
Hajli, Nick
18
Filieri, Raffaele
17
Qiu, Liangfei
17
Rita, Paulo
16
Harrigan, Paul
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Kumar, Vikas
14
Laurell, Christofer
14
Thaichon, Park
14
Bigné Alcañiz, J. Enrique
13
Hudders, Liselot
13
Rana, Nripendra P.
13
Vrontis, Demetris
13
Dennis, Alan
12
Hollebeek, Linda D.
12
Akram, Umair
11
Cheng, T. C. E.
11
Itani, Omar S.
11
Li, Gang
11
Brem, Alexander
10
Etter, Michael
10
Ghose, Anindya
10
Kumar, Subodha
10
Pauwels, Koen
10
Quach, Sara
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Tan, Yong
10
Cheng, Xusen
9
Eugene Cheng-xi Aw
9
Foroudi, Pantea
9
Kunkel, Thilo
9
Liang, Sai
9
Mpinganjira, Mercy
9
Ooi, Keng-Boon
9
Veloutsou, Cleopatra
9
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Journal of business research : JBR
451
Journal of retailing and consumer services
328
Technological forecasting & social change : an international journal
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
183
International journal of advertising : the review of marketing communications
125
Information systems research : ISR
121
International journal of internet marketing and advertising : IJIMA
114
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of management information systems : JMIS
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Journal of promotion management : innovations in planning and applied research
91
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Electronic commerce research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
72
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
The journal of product & brand management
60
Business horizons
53
Psychology & marketing
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of marketing
49
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
46
Journal of information & knowledge management : JIKM
46
MIS quarterly
46
Journal of strategic marketing
45
European journal of operational research : EJOR
44
Finance research letters
44
International journal of consumer studies
44
Journal of travel and tourism marketing
44
International journal of electronic marketing and retailing : IJEMR
43
International journal of advertising : the quarterly review of marketing communications
42
International journal of business information systems : IJBIS
42
Journal of advertising research
42
Marketing intelligence & planning
42
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ECONIS (ZBW)
8,479
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1
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1
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
2
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
3
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
4
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
5
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
6
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
7
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
8
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
9
Internet
of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
10
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
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