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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Thesis"
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Advertising effects
Einzelhandel
Social web
Social Web
6,900
Consumer behaviour
6,073
Konsumentenverhalten
6,073
Internet marketing
4,552
Online-Marketing
4,550
E-commerce
4,029
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4,023
Online retailing
3,759
Online-Handel
3,759
Internet
2,089
Relationship marketing
1,908
Beziehungsmarketing
1,907
Viral marketing
1,553
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1,553
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1,388
Digitale Plattform
1,385
Brand management
1,335
Markenführung
1,335
Social media
1,249
Digitalisierung
1,133
Digitization
1,130
Customer satisfaction
1,001
Kundenzufriedenheit
1,000
Electronic money
986
Elektronisches Geld
986
Werbewirkung
971
Theorie
942
Theory
942
Social network
941
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941
social media
906
Advertising
892
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886
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882
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882
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875
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840
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28
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8,318
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806
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Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
19
Loureiro, Sandra Maria Correia
19
Hajli, Nick
18
Filieri, Raffaele
17
Qiu, Liangfei
16
Rita, Paulo
16
Harrigan, Paul
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Kumar, Vikas
14
Laurell, Christofer
14
Thaichon, Park
14
Bigné Alcañiz, J. Enrique
13
Hudders, Liselot
13
Rana, Nripendra P.
13
Vrontis, Demetris
13
Dennis, Alan
12
Hollebeek, Linda D.
12
Akram, Umair
11
Cheng, T. C. E.
11
Itani, Omar S.
11
Li, Gang
11
Brem, Alexander
10
Etter, Michael
10
Ghose, Anindya
10
Kumar, Subodha
10
Quach, Sara
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Tan, Yong
10
Yoon, Hye Jin
10
Cheng, Xusen
9
Eugene Cheng-xi Aw
9
Foroudi, Pantea
9
Kunkel, Thilo
9
Liang, Sai
9
Mpinganjira, Mercy
9
Ooi, Keng-Boon
9
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Journal of business research : JBR
451
Journal of retailing and consumer services
328
Technological forecasting & social change : an international journal
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
183
International journal of advertising : the review of marketing communications
124
Information systems research : ISR
114
International journal of internet marketing and advertising : IJIMA
114
Journal of management information systems : JMIS
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of promotion management : innovations in planning and applied research
89
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Electronic commerce research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
72
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
The journal of product & brand management
60
Business horizons
53
Psychology & marketing
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing
49
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
46
Journal of information & knowledge management : JIKM
46
MIS quarterly
46
Journal of strategic marketing
45
International journal of consumer studies
44
Finance research letters
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of travel and tourism marketing
43
European journal of operational research : EJOR
42
International journal of advertising : the quarterly review of marketing communications
42
International journal of business information systems : IJBIS
42
Journal of advertising research
42
Marketing intelligence & planning
42
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ECONIS (ZBW)
8,335
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1
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1
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
4
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
5
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
8
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
9
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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