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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Einzelhandel
Social web
Social Web
6,885
Consumer behaviour
6,063
Konsumentenverhalten
6,063
Internet marketing
4,545
Online-Marketing
4,541
E-commerce
4,013
Electronic Commerce
4,003
Online retailing
3,753
Online-Handel
3,753
Internet
2,077
Relationship marketing
1,897
Beziehungsmarketing
1,896
Viral marketing
1,551
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1,551
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1,387
Digitale Plattform
1,384
Brand management
1,331
Markenführung
1,331
Social media
1,249
Digitalisierung
1,131
Digitization
1,130
Customer satisfaction
1,001
Kundenzufriedenheit
1,000
Electronic money
985
Elektronisches Geld
985
Werbewirkung
970
Social network
941
Soziales Netzwerk
940
Theorie
926
Theory
926
social media
906
Advertising
892
Retail trade
885
Brand image
880
Markenimage
880
Werbung
875
Dienstleistungsqualität
838
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8,307
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11
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8,318
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806
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806
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151
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129
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9
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Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
19
Loureiro, Sandra Maria Correia
19
Hajli, Nick
18
Filieri, Raffaele
17
Qiu, Liangfei
16
Rita, Paulo
16
Harrigan, Paul
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Kumar, Vikas
14
Laurell, Christofer
14
Thaichon, Park
14
Bigné Alcañiz, J. Enrique
13
Hudders, Liselot
13
Rana, Nripendra P.
13
Vrontis, Demetris
13
Dennis, Alan
12
Hollebeek, Linda D.
12
Akram, Umair
11
Cheng, T. C. E.
11
Itani, Omar S.
11
Li, Gang
11
Brem, Alexander
10
Etter, Michael
10
Ghose, Anindya
10
Kumar, Subodha
10
Quach, Sara
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Tan, Yong
10
Yoon, Hye Jin
10
Cheng, Xusen
9
Eugene Cheng-xi Aw
9
Foroudi, Pantea
9
Kunkel, Thilo
9
Liang, Sai
9
Mpinganjira, Mercy
9
Ooi, Keng-Boon
9
Pauwels, Koen
9
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Journal of business research : JBR
451
Journal of retailing and consumer services
328
Technological forecasting & social change : an international journal
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
183
International journal of advertising : the review of marketing communications
124
Information systems research : ISR
114
International journal of internet marketing and advertising : IJIMA
114
Journal of management information systems : JMIS
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of promotion management : innovations in planning and applied research
89
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Electronic commerce research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
72
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
The journal of product & brand management
60
Business horizons
53
Psychology & marketing
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing
49
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
46
Journal of information & knowledge management : JIKM
46
MIS quarterly
46
Journal of strategic marketing
45
International journal of consumer studies
44
Finance research letters
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of travel and tourism marketing
43
European journal of operational research : EJOR
42
International journal of advertising : the quarterly review of marketing communications
42
International journal of business information systems : IJBIS
42
Journal of advertising research
42
Marketing intelligence & planning
42
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ECONIS (ZBW)
8,318
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51
Online demand disruption in the presence of constrained capacity
Chen, Yujing
;
Zha, Yong
;
Wang, Dong
;
Bi, Gongbing
- In:
International transactions in operational research : a …
31
(
2024
)
4
,
pp. 2591-2612
Persistent link: https://www.econbiz.de/10014513269
Saved in:
52
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
53
How does platform certification affect the marketing performance of sellers in food e-commerce? : interaction with reputation mechanisms
Xue, Hu
;
Jin, Shanshan
;
Wu, Qianrong
;
Geng, Xianhui
- In:
China agricultural economic review : CAER
15
(
2023
)
4
,
pp. 758-776
Persistent link: https://www.econbiz.de/10014455407
Saved in:
54
Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
Saved in:
55
Pricing and content development for online media platforms regarding consumer homing choices
Wu, Cheng-Han
;
Chiu, Yun-Yao
- In:
European journal of operational research : EJOR
305
(
2023
)
1
,
pp. 312-328
Persistent link: https://www.econbiz.de/10013479198
Saved in:
56
Mobile instant messaging as an interaction tool in the business context
Ferraz, Rodolfo Magalhães
;
Furquim, Thales Stevan Guedes
; …
- In:
Journal of contemporary marketing science
6
(
2023
)
1
,
pp. 64-88
Persistent link: https://www.econbiz.de/10014301513
Saved in:
57
Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
;
Pandey, Amit Kumar
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
Saved in:
58
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
59
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
60
A comparative analysis of contactless e-service encounters in online platforms
Lee, Sang M.
;
Hong, Soon Goo
;
Lee, Donhee
- In:
Service business
18
(
2024
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014504707
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