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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Einzelhandel
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6,757
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5,953
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4,460
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4,456
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Dwivedi, Yogesh Kumar
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Law, Chun Hung Roberts
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Loureiro, Sandra Maria Correia
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Filieri, Raffaele
16
Rita, Paulo
16
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15
Qiu, Liangfei
15
Agnihotri, Raj
14
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14
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Laurell, Christofer
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Bigné Alcañiz, J. Enrique
13
Rana, Nripendra P.
13
Vrontis, Demetris
13
Hudders, Liselot
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Thaichon, Park
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Akram, Umair
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Dennis, Alan
11
Itani, Omar S.
11
Brem, Alexander
10
Cheng, T. C. E.
10
Etter, Michael
10
Ghose, Anindya
10
Hollebeek, Linda D.
10
Kumar, Subodha
10
Li, Gang
10
Sandström, Christian
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9
Eugene Cheng-xi Aw
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9
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9
Shokouhyar, Sajjad
9
Tan, Yong
9
Veloutsou, Cleopatra
9
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Journal of business research : JBR
437
Journal of retailing and consumer services
328
Technological forecasting & social change : an international journal
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
183
International journal of advertising : the review of marketing communications
115
Information systems research : ISR
114
International journal of internet marketing and advertising : IJIMA
114
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of promotion management : innovations in planning and applied research
89
Journal of management information systems : JMIS
88
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Electronic commerce research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
71
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
The journal of product & brand management
60
Business horizons
53
Psychology & marketing
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Asia Pacific journal of marketing and logistics
46
MIS quarterly
46
Journal of marketing
45
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
International journal of consumer studies
44
The journal of brand management : an international journal
44
International journal of electronic marketing and retailing : IJEMR
43
International journal of advertising : the quarterly review of marketing communications
42
International journal of business information systems : IJBIS
42
Journal of information & knowledge management : JIKM
42
Journal of travel and tourism marketing
42
Marketing intelligence & planning
42
European journal of operational research : EJOR
41
Finance research letters
40
International journal of contemporary hospitality management
40
Journal of strategic marketing
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ECONIS (ZBW)
8,155
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1
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8,155
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1
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
5
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
6
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
7
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
8
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
Saved in:
9
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
10
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
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