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accessRights:"restricted"
~subject:"Advertising effects"
~subject:"Social web"
~type_genre:"Aufsatz im Buch"
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Advertising effects
Social web
Social Web
744
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387
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387
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366
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366
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313
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313
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Digital transformation in journalism and news media : media management, media convergence and globalization
21
Analyzing the strategic role of social networking in firm growth and productivity
19
Information diffusion management and knowledge sharing ; volume 2
15
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
13
Social media listening and monitoring for business applications
13
Der Einsatz Sozialer Medien im Sport : Gestaltung, Vermarktung, Monetarisierung
12
Digital Business in Africa : Social Media and Related Technologies
11
Social media for knowledge management applications in modern organizations
10
Strategic corporate communication in the digital age
8
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
7
Leveraging computer-mediated marketing environments
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic uses of social media for improved customer retention
7
Application of gaming in new media marketing
6
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
6
Key challenges and opportunities in Web entrepreneurship
6
Phantom ex machina : digital disruption's role in business model transformation
6
Business and social media in the Middle East : strategies, best practices and perspectives
5
Causes and symptoms of socio-cultural polarization : role of information and communication technologies
5
Digital responses to Covid-19 : digital innovation, transformation, and entrepreneurship during pandemic outbreaks
5
Handbook of research on advanced data mining techniques and applications for business intelligence
5
Handbook of research on the platform economy and the evolution of e-commerce
5
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
5
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
5
Successful social media and ecommerce strategies in the wine industry
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
Trust and communication : findings and implications of trust research
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
4
Leveraging consumer behavior and psychology in the digital economy
4
Marketing analysis in sport business : global perspectives
4
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of internet studies
4
The social organization : managing human capital through social media
4
Advanced digital marketing strategies in a data-driven era
3
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ECONIS (ZBW)
760
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1
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
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2
Internet
of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
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3
Designing reputation mechanisms for online labor platforms : an empirical study
Bagnoud, Alexandre
;
Pätzmann, Lena-Marie
;
Back, Andrea
- In:
Towards Digital and Sustainable Organisations : People, …
,
(pp. 183-200)
.
2024
Persistent link: https://www.econbiz.de/10014543749
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4
Determining the skills necessary for online seller–buyer communication to avoid frictional unemployment due to skill gaps
Muthmainnah
;
Al Yakin, Ahmad
;
Massyat, Muhammad
; …
- In:
Contemporary challenges in social science management : …
,
(pp. 113-135)
.
2024
Persistent link: https://www.econbiz.de/10014531699
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5
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
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6
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
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7
Identity influence in consumer behavior on the
internet
Vats, Ritu
;
Clonia, Reeta
- In:
AI impacts in digital consumer behavior
,
(pp. 112-140)
.
2024
Persistent link: https://www.econbiz.de/10014636265
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8
Reviews on the
internet
marketing communication of the SPA tourism enterprises in Slovakia
Marčeková, Radka
;
Šebová, L’ubica
;
Malachovský, …
- In:
Online reputation management in destination and …
,
(pp. 175-194)
.
2023
Persistent link: https://www.econbiz.de/10014287195
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9
Accounting perspectives in the digital world : controlling online interaction
Van den Bussche, Pénélope
- In:
Handbook of accounting in society
,
(pp. 265-278)
.
2024
Persistent link: https://www.econbiz.de/10014580494
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10
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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