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accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Einzelhandel"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kundentreue"
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Beziehungsmarketing
Brand loyalty
Einzelhandel
Tourismuswirtschaft
Customer retention
41
Kundenbindung
41
Relationship marketing
9
Dienstleistungsqualität
5
Internet marketing
5
Online-Marketing
5
Service quality
5
Customer satisfaction
4
Kundenzufriedenheit
4
Retail trade
4
Consumer behaviour
3
Emotion
3
Konsumentenverhalten
3
Markentreue
3
Social Web
3
Social web
3
Bank
2
Betriebliche Wertschöpfung
2
Brand image
2
Confidence
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Consultancy services
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Cruise
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India
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Indien
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Kreuzfahrt
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Markenimage
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Marketing
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Multichannel strategy
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2
Passagierschiff
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Passenger ship
2
Personality psychology
2
Persönlichkeitspsychologie
2
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Aufsatz im Buch
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160
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160
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15
Collection of articles of several authors
6
Sammelwerk
6
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5
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5
Konferenzbeitrag
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Almeida Santana, Arminda
1
Armstrong Soule, Catherine A.
1
Chou, Wen-Hao Winston
1
Christoforou, Tandy
1
Collins, Nathalie
1
Granata, Giuseppe
1
Holland, Heinrich
1
Isaías, Pedro
1
Jassel, Jagdeep Singh
1
Jaziri-Bouagina, Dhouha
1
Mastromartino, Brandon
1
Mathews, Soney
1
Mauerer, Christian
1
Melanthiou, Yioula
1
Misra, Pooja
1
Moreno Gil, Sergio
1
Moretta Tartaglione, Andrea
1
Mota, Cesar Silvério Pereira da
1
Murphy, Jamie
1
Parhi, Arpit Kumar
1
Shukla, Rishi Prakash
1
Taneja, Sanjay
1
Todd, Breanna M.
1
Turulja, Lejla
1
Varshney, Seema
1
Vasudeva, Savdeep
1
Zhang, James J.
1
Činjarević, Merima
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Exploring the rise of fandom in contemporary consumer culture
3
Advances in consulting research : recent findings and practical cases
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-retailing challenges and opportunities in the global marketplace
1
Geopolitics and strategic management in the global economy
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Predicting trends and building strategies for consumer engagement in retail environments
1
Start-up enterprises and contemporary innovation strategies in the global marketplace
1
Strategies and tools for managing connected consumers
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
User innovation and the entrepreneurship phenomenon in the digital economy
1
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ECONIS (ZBW)
15
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1
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
3
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
4
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
5
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
6
Retail customer engagement : a systematic mapping study
Moretta Tartaglione, Andrea
;
Granata, Giuseppe
- In:
Predicting trends and building strategies for consumer …
,
(pp. 1-26)
.
2019
Persistent link: https://www.econbiz.de/10012023198
Saved in:
7
The development of interpersonal trust between the consultant and client in the course of the consulting process
Mauerer, Christian
- In:
Advances in consulting research : recent findings and …
,
(pp. 273-298)
.
2019
Persistent link: https://www.econbiz.de/10011928516
Saved in:
8
Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
Saved in:
9
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
10
Factors affecting customer loyalty in NCR : an analysis
Parhi, Arpit Kumar
;
Misra, Pooja
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 265-275)
.
2018
Persistent link: https://www.econbiz.de/10011764788
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