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accessRights:"restricted"
~subject:"Beziehungsmarketing"
~subject:"Emotion"
~subject:"Personality psychology"
~subject:"Relationship marketing"
~subject:"Tourismuswirtschaft"
~type_genre:"Aufsatz im Buch"
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Beziehungsmarketing
Emotion
Personality psychology
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Tourismuswirtschaft
Customer retention
41
Kundenbindung
41
Dienstleistungsqualität
5
Internet marketing
5
Online-Marketing
5
Service quality
5
Customer satisfaction
4
Einzelhandel
4
Kundenzufriedenheit
4
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4
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3
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1
Hao, Wei
1
Hedlund, David P.
1
Holland, Heinrich
1
Isaías, Pedro
1
Jassel, Jagdeep Singh
1
Jaziri-Bouagina, Dhouha
1
Leal, Maria do Carmo
1
Mastromartino, Brandon
1
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Moreno Gil, Sergio
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Mota, Cesar Silvério Pereira da
1
Shukla, Rishi Prakash
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Taneja, Sanjay
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Exploring the rise of fandom in contemporary consumer culture
3
Advances in consulting research : recent findings and practical cases
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
E-retailing challenges and opportunities in the global marketplace
1
Geopolitics and strategic management in the global economy
1
Handbook of research on tacit knowledge management for organizational success
1
Handbook of research on technology applications for effective customer engagement
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Strategies and tools for managing connected consumers
1
The synergy of business theory and practice : advancing the practical application of scholarly research
1
User innovation and the entrepreneurship phenomenon in the digital economy
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ECONIS (ZBW)
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1
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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2
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
Saved in:
3
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
4
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
Saved in:
5
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
6
The development of interpersonal trust between the consultant and client in the course of the consulting process
Mauerer, Christian
- In:
Advances in consulting research : recent findings and …
,
(pp. 273-298)
.
2019
Persistent link: https://www.econbiz.de/10011928516
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7
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
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8
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
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9
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
10
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
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