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accessRights:"restricted"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Kundentreue"
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Brand
Kundenbindung
204
Customer retention
203
Beziehungsmarketing
155
Relationship marketing
154
Consumer behaviour
147
Konsumentenverhalten
147
Customer satisfaction
98
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98
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54
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49
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34
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customer loyalty
31
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25
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2
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2
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ECONIS (ZBW)
27
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27
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date (oldest first)
1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
6
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
7
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
8
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
9
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
10
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
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