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accessRights:"restricted"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Social web
Social Web
6,972
Consumer behaviour
6,133
Konsumentenverhalten
6,133
Internet marketing
4,590
Online-Marketing
4,586
E-commerce
4,067
Electronic Commerce
4,057
Online retailing
3,786
Online-Handel
3,786
Internet
2,086
Relationship marketing
1,910
Beziehungsmarketing
1,909
Viral marketing
1,558
Virales Marketing
1,558
Digital platform
1,414
Digitale Plattform
1,411
Brand management
1,345
Markenführung
1,345
Social media
1,260
Digitalisierung
1,148
Digitization
1,147
Customer satisfaction
1,009
Kundenzufriedenheit
1,008
Electronic money
1,005
Elektronisches Geld
1,005
Advertising effects
981
Werbewirkung
981
Social network
944
Soziales Netzwerk
943
Theorie
936
Theory
936
social media
918
Advertising
905
Retail trade
892
Brand image
889
Markenimage
889
Werbung
888
Dienstleistungsqualität
845
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1,461
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Article
7,772
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11
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Aufsatz in Zeitschrift
Article in journal
7,783
Aufsatz im Buch
794
Book section
794
Aufsatzsammlung
152
Arbeitspapier
115
Working Paper
115
Graue Literatur
114
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114
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89
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Hochschulschrift
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Sammelwerk
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7
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3
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2
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1
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1
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7,778
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5
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Dwivedi, Yogesh Kumar
19
Law, Chun Hung Roberts
19
Loureiro, Sandra Maria Correia
19
Hajli, Nick
18
Qiu, Liangfei
17
Filieri, Raffaele
16
Harrigan, Paul
15
Rita, Paulo
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Bigné Alcañiz, J. Enrique
13
Kumar, Vikas
13
Rana, Nripendra P.
13
Thaichon, Park
13
Vrontis, Demetris
13
Dennis, Alan
12
Akram, Umair
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Brem, Alexander
10
Cheng, T. C. E.
10
Etter, Michael
10
Li, Gang
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Cheng, Xusen
9
Eugene Cheng-xi Aw
9
Foroudi, Pantea
9
Kumar, Subodha
9
Kunkel, Thilo
9
Liang, Sai
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
Wong, IpKin Anthony
9
Bose, Indranil
8
Gallino, Santiago
8
Haenlein, Michael
8
Hong, Yili
8
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Journal of business research : JBR
424
Journal of retailing and consumer services
319
Technological forecasting & social change : an international journal
233
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
181
Information systems research : ISR
112
Journal of management information systems : JMIS
95
International journal of internet marketing and advertising : IJIMA
91
Management science : journal of the Institute for Operations Research and the Management Sciences
90
Industrial marketing management : the international journal for industrial and high-tech firms
88
Tourism management : research, policies, practice
86
International journal of advertising : the review of marketing communications
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
Journal of promotion management : innovations in planning and applied research
73
Electronic commerce research
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Journal of internet commerce
65
International journal of hospitality management
61
Journal of marketing communications
59
The journal of product & brand management
56
Business horizons
51
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Psychology & marketing
49
Journal of information & knowledge management : JIKM
46
MIS quarterly
46
The journal of brand management : an international journal
45
Finance research letters
44
Journal of travel and tourism marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Journal of strategic marketing
43
Asia Pacific journal of marketing and logistics
42
European journal of operational research : EJOR
42
International journal of business information systems : IJBIS
42
Journal of marketing
42
International journal of consumer studies
41
International journal of contemporary hospitality management
39
International journal of electronic marketing and retailing : IJEMR
39
Marketing intelligence & planning
38
Service business
38
European journal of marketing
37
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ECONIS (ZBW)
7,783
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1
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
2
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
3
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
4
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
5
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
6
Does algorithmic filtering lead to filter bubbles in online tourist information searches?
Gong, Yaqi
;
Schroeder, Ashley
;
Pan, Bing
;
Sundar, S. Shyam
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 183-217
Persistent link: https://www.econbiz.de/10014452362
Saved in:
7
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
8
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
9
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
10
All by myself : examining social media's effect on social withdrawal and the mediating roles of moral disengagement and cyberaggression
Tan, Caroline S. L.
- In:
European journal of marketing
58
(
2024
)
2
,
pp. 659-684
Persistent link: https://www.econbiz.de/10014482727
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