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isPartOf:"Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
~subject:"Virales Marketing"
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Markenartikel
Virales Marketing
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
Beziehungsmarketing
152
Relationship marketing
152
E-commerce
146
Electronic Commerce
146
Brand management
130
Markenführung
130
Viral marketing
130
Social media
122
Brand image
84
Markenimage
84
Customer integration
63
Kundenintegration
63
Digital platform
62
Digitale Plattform
62
Advertising effects
60
Werbewirkung
60
Social network
58
Soziales Netzwerk
58
Sharing economy
57
Share Economy
56
Einzelhandel
55
Retail trade
55
Digitalisierung
53
Digitization
53
Internet
52
Brand
51
Customer satisfaction
48
Kundenzufriedenheit
48
Innovation
45
Advertising
44
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Undetermined
148
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3
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Article
173
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173
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173
Conference paper
1
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1
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English
173
Author
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Dwivedi, Yogesh Kumar
4
Filieri, Raffaele
4
Ranaweera, Chatura
4
Azer, Jaylan
3
Chatzipanagiotou, Kalliopi
3
Chen, Qimei
3
Jayawardhena, Chanaka
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Wang, Fang
3
Augusto, Mário Gomes
2
Benkenstein, Martin
2
Chen, Jie
2
Cui, Geng
2
Gauri, Dinesh Kumar
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Gupta, Pranjal
2
Gupta, Shivam
2
Hutzinger, Clemens
2
Janssen, Loes
2
Karimi, Sahar
2
Ketelaar, Paul E.
2
Kim, Juran
2
Ko, Eunju
2
Kumar, Satish
2
Kunz, Werner
2
Lim, Weng Marc
2
Liu, Hongfei
2
Mangla, Sachin Kumar
2
Milne, George R.
2
Osburg, Victoria-Sophie
2
Peng, Ling
2
Reimer, Thomas
2
Ruiz Mafe, Carla
2
Sreejesh, S.
2
Swani, Kunal
2
Taheri, Babak
2
Teng, Lefa
2
Torres, Pedro M.
2
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Absatzwirtschaft : Zeitschrift für Marketing ; Organzeitschrift
Journal of business research : JBR
Journal of retailing and consumer services
96
International journal of internet marketing and advertising : IJIMA
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
International journal of hospitality management
62
Tourism management : research, policies, practice
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Information systems research : ISR
49
Journal of marketing communications
47
The journal of product & brand management
47
Psychology & marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Electronic commerce research
36
Journal of internet commerce
35
Journal of marketing
35
The journal of brand management : an international journal
35
Journal of management information systems : JMIS
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of hospitality marketing & management
33
Journal of electronic commerce research : JECR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the review of marketing communications
31
International journal of electronic marketing and retailing : IJEMR
30
International journal of contemporary hospitality management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of advertising research
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of promotion management : innovations in planning and applied research
25
SpringerLink / Bücher
24
Technological forecasting & social change : an international journal
23
Journal of travel and tourism marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
European journal of marketing : EJM
21
Journal of marketing management : MM
21
Business horizons
20
International journal of consumer studies
20
Cogent business & management
18
International journal of technology marketing : IJTMkt
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
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ECONIS (ZBW)
173
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173
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
3
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
4
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
5
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
6
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
7
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
10
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
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