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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Einzelhandel"
~subject:"Markenimage"
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Search: subject_exact:"Konsumentenforschung"
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Einzelhandel
Markenimage
Consumer behaviour
408
Konsumentenverhalten
408
Brand management
60
Markenführung
60
USA
54
United States
54
Brand image
49
Theorie
49
Theory
49
Beziehungsmarketing
44
Brand
44
Markenartikel
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Advertising effects
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Werbewirkung
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Internet marketing
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Willingness to pay
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Personality psychology
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Online-Handel
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Emotion
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Lebensmitteleinzelhandel
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Viral marketing
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Virales Marketing
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Gijsbrechts, Els
4
Dekimpe, Marnik G.
3
Neslin, Scott A.
3
Natter, Martin
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Richards, Timothy J.
2
Verhoef, Peter C.
2
Ailawadi, Kusum L.
1
Aksehirli, Zeynep
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Althuizen, Niek
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Aroean, Lukman
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1
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1
Berger, Jonah
1
Bijmolt, Tammo H. A.
1
Bossuyt, Saar
1
Bowman, Douglas
1
Brady, Michael
1
Burmester, Alexa B.
1
Calantone, Roger J.
1
Campo, Katia
1
Carlson, Jeffrey R.
1
Castro, Iana A.
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Chan, Eugene Y.
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Chung, Yuho
1
Clement, Michel
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Cornelis, Erlinde
1
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Dahlén, Micael
1
Das, Gopal
1
Davvetas, Vasileios
1
De Bock, Tine
1
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
647
Journal of business research : JBR
455
The journal of product & brand management
247
The journal of brand management : an international journal
216
Journal of retailing
138
Psychology & marketing
133
International journal of retail & distribution management
131
The international review of retail, distribution and consumer research
111
Asia Pacific journal of marketing and logistics
103
European journal of marketing : EJM
98
Journal of international consumer marketing
81
International journal of retail and distribution management
78
Journal of marketing communications
77
The journal of consumer marketing
73
Marketing intelligence & planning
71
International journal of consumer studies
66
Journal of marketing
63
International journal of hospitality management
62
Journal of the Academy of Marketing Science
58
Journal of global marketing
57
Journal of strategic marketing
57
Cogent business & management
56
International marketing review
56
Journal of fashion marketing and management
56
Marketing letters : a journal of research in marketing
56
Journal of promotion management : innovations in planning and applied research
49
International journal of electronic marketing and retailing : IJEMR
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of Islamic marketing
44
Journal of travel and tourism marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
SpringerLink / Bücher
43
International journal of internet marketing and advertising : IJIMA
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of marketing management : MM
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of marketing research : JMR
40
Journal of promotion management : JPM
40
Journal of business ethics : JOBE
37
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ECONIS (ZBW)
73
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1
Switching cost and store choice
Richards, Timothy J.
;
Liaukonytė, Jura
- In:
American journal of agricultural economics
105
(
2023
)
1
,
pp. 195-218
Persistent link: https://www.econbiz.de/10013478813
Saved in:
2
Online shopping and the healthfulness of grocery purchases
Harris-Lagoudakis, Katherine
- In:
American journal of agricultural economics
104
(
2022
)
3
,
pp. 1050-1076
Persistent link: https://www.econbiz.de/10013193399
Saved in:
3
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
4
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
5
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
6
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
7
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
8
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
9
The friluftsliv response : connection, drive, and contentment reactions to biophilic design in consumer environments
Castro, Iana A.
;
Honea, Heather
;
Cornelis, Erlinde
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013271755
Saved in:
10
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
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