//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Applied economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Werbung
132
Advertising
129
Werbewirkung
74
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
47
Online-Marketing
47
advertising
37
Game theory
18
Spieltheorie
18
Theorie
18
Theory
18
Marketing management
13
Marketingmanagement
13
Search engine
13
Suchmaschine
13
game theory
13
Brand management
12
Markenführung
12
Auction theory
11
Auktionstheorie
11
Experiment
10
Wettbewerb
10
Brand
9
Competition
9
Markenartikel
9
Viral marketing
9
Virales Marketing
9
Preismanagement
8
Pricing strategy
8
online advertising
8
targeting
8
search advertising
7
Brand image
6
Markenimage
6
Target group
6
Zielgruppe
6
field experiments
6
Causality analysis
5
more ...
less ...
Online availability
All
Undetermined
48
Type of publication
All
Article
74
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
Language
All
English
74
Author
All
Sayedi, Amin
5
Jerath, Kinshuk
3
Chung, Doug J.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Lu, Shijie
2
Sahni, Navdeep S.
2
Schweidel, David A.
2
Shin, Woochoel
2
Amaldoss, Wilfred
1
Apil, Ali Riza
1
Aral, Sinan
1
Ayyaz, Mubashir
1
Baghaie, Marjan
1
Bandyopadhyay, Argho
1
Basharat, Sara
1
Berman, Ron
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Capps, Oral
1
Cardon, James H.
1
Chakraborty, Archishman
1
Chan, Tat
1
Chang, En Chi
1
Chapsky, Dan
1
Chen, Chien-Wen
1
Chen, Wen-Kuo
1
Chen, Xinlei
1
Cheng, Calvin
1
Cheng, Zhang
1
Cherian, Mathew
1
Chintagunta, Pradeep K.
1
Chiu, Weisheng
1
Cho, Heetae
1
Choi, Beomjoon
1
Choi, W. Jason
1
Chow, Cheris W. C.
1
Chow, Clement S. F.
1
Depken, Craig A.
1
more ...
less ...
Published in...
All
Applied economics
Asia Pacific journal of marketing and logistics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : innovations in planning and applied research
56
Journal of promotion management : JPM
53
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of marketing research : JMR
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of marketing research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
SpringerLink / Bücher
16
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
European journal of operational research : EJOR
12
more ...
less ...
Source
All
ECONIS (ZBW)
74
Showing
1
-
10
of
74
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
2
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
3
What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Chen, Wen-Kuo
;
Ling, Chia-Ju
;
Chen, Chien-Wen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1900-1916
Persistent link: https://www.econbiz.de/10014430186
Saved in:
4
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
5
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
6
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
7
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
8
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
9
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
10
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->