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isPartOf:"Applied economics"
~isPartOf:"Economics and business review"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
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Marketingmanagement
Advertising
94
Werbung
94
Advertising effects
62
Werbewirkung
62
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
36
Online-Marketing
36
Social Web
22
Social web
22
advertising
18
Brand management
13
Markenführung
13
Marketing management
8
Theorie
8
Theory
8
social media
8
Brand image
7
Markenimage
7
Viral marketing
7
Virales Marketing
7
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Brand
5
Markenartikel
5
Marketing
5
Sponsoring
5
Sponsorship
5
USA
5
United States
5
Industrie
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Public relations
4
Sales promotion
4
Verkaufsförderung
4
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Awdziej, Marcin
1
Chenavaz, Régis
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Escobar, Octavio
1
Grudzewski, Filip
1
Hazari, Sunil
1
Ju, Ilwoo
1
Lee, Hyunmin
1
Machowska, Dominika
1
Mazurek, Grzegorz
1
Mazurek-Łopacińska, Krystyna
1
McMahan, Carolynn
1
Park, Jae Hee
1
Piotrowska, Katarzyna
1
Rousset, Xavier
1
Sethna, Beheruz N.
1
Sherrick, Brett
1
Sobocinska, Magdalena
1
Zwerin, Amanda
1
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Applied economics
Economics and business review
Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
Journal of marketing management : MM
5
SpringerLink / Bücher
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
European Advertising Academy
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
A reader in marketing communications
2
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ECONIS (ZBW)
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1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
3
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
4
Virtual reality in marketing communication : the impact on the message, technology and offer perception - empirical study
Grudzewski, Filip
;
Awdziej, Marcin
;
Mazurek, Grzegorz
; …
- In:
Economics and business review
4
(
2018
)
3
,
pp. 36-50
Persistent link: https://www.econbiz.de/10011918902
Saved in:
5
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
6
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
7
Investigating the role of customer churn in the optimal allocation of offensive and defensive advertising : the case of the competitive growing market
Machowska, Dominika
- In:
Economics and business review
4
(
2018
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10011897315
Saved in:
8
Marketing communication in the light of challenges brought about by virtualisation and interactivity
Mazurek-Łopacińska, Krystyna
;
Sobocinska, Magdalena
- In:
Economics and business review
2
(
2016
)
4
,
pp. 65-76
Persistent link: https://www.econbiz.de/10011635048
Saved in:
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