//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketing management"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketingmanagement
Advertising
89
Werbung
89
Advertising effects
59
Werbewirkung
59
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
34
Online-Marketing
34
Social Web
20
Social web
20
advertising
16
Brand management
12
Markenführung
12
social media
8
Theorie
7
Theory
7
Viral marketing
7
Virales Marketing
7
Brand image
6
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Markenimage
6
Marketing
5
Sponsoring
5
Sponsorship
5
USA
5
United States
5
Brand
4
Industrie
4
Markenartikel
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Public relations
4
Sales promotion
4
Verkaufsförderung
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Chenavaz, Régis
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Escobar, Octavio
1
Hazari, Sunil
1
Ju, Ilwoo
1
Lee, Hyunmin
1
McMahan, Carolynn
1
Park, Jae Hee
1
Rousset, Xavier
1
Sethna, Beheruz N.
1
Sherrick, Brett
1
Zwerin, Amanda
1
more ...
less ...
Published in...
All
Applied economics
Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
13
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
Journal of marketing management : MM
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European journal of operational research : EJOR
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
A reader in marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
2
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
3
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
4
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
5
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->