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isPartOf:"Applied economics"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Applied economics
International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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European journal of marketing : EJM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Journal of current issues and research in advertising
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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International journal of technology marketing : IJTMkt
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Journal of global marketing
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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The marketing review
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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CESifo working papers
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Corporate communications : an international journal
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European Advertising Academy
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Social media sentiments and firm value
Benjamin, Samuel Jebaraj
;
Biswas, Pallab Kumar
; …
- In:
Applied economics
54
(
2022
)
26
,
pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
Saved in:
2
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
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