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isPartOf:"Applied economics letters"
~isPartOf:"Department of Economics working paper"
~isPartOf:"International Journal of Financial Studies : open access journal"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~language:"eng"
~subject:"Brand management"
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Naraine, Michael L.
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Applied economics letters
Department of Economics working paper
International Journal of Financial Studies : open access journal
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
4
Sport management review
3
Consumer brand relationships : meaning, measuring, managing
1
Digital business
1
European journal of marketing : EJM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing i menedžment innovacij : m&mi
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
2
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
3
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
4
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
5
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
6
Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun
;
Tainsky, Scott
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
Saved in:
7
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
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