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isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"International journal of services technology and management"
~type:"article"
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4
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
Cases on branding strategies and product development : successes and pitfalls
International journal of services technology and management
Consumer goods Europe
10
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Journal of Asian finance, economics and business : JAFEB
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the quarterly review of marketing communications
3
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
The journal of brand management : an international journal
3
The journal of consumer marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
European journal of marketing : EJM
2
Feminist economics
2
Gender, China and the World Trade Organization : essays from feminist economics
2
International journal of hospitality management
2
Journal of Islamic accounting and business research
2
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
The international review of retail, distribution and consumer research
2
African journal of science, technology, innovation and development : AJSTID
1
Asia Pacific : journal of human resources
1
Asia Pacific business review
1
Brands : interdisciplinary perspectives
1
Brands with a conscience : how to build a successful and responsible brand
1
Business & society
1
Business history
1
Business strategy and the environment
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1
The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
Saved in:
2
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
3
Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City
Srivastava, Mukta
- In:
Cases on branding strategies and product development : …
,
(pp. 194-238)
.
2015
Persistent link: https://www.econbiz.de/10010504639
Saved in:
4
High customer service quality in the beauty service design
Iijima, Masaki
;
Azuma, Kentaro
- In:
International journal of services technology and management
21
(
2015
)
1/2/3
,
pp. 72-82
Persistent link: https://www.econbiz.de/10011442748
Saved in:
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