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isPartOf:"Atlantic economic journal : AEJ"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Sportpolitik"
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Brand image
Brand management
Sportpolitik
Sport
100
Sports
100
Sportmarketing
72
Sports marketing
72
Consumer behaviour
50
Konsumentenverhalten
50
Professional sports
48
Profisport
48
Sport event
31
Sportveranstaltung
31
Sponsoring
30
Sponsorship
30
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25
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Hyde, Kenneth
2
Schwarzenberger, Veronika
2
Williams, Antonio S.
2
Abdolmaleki, Hossein
1
Ahn, Dohyun
1
Aiken, K. Damon
1
Babaei, Mehdi
1
Baker, Thomas Alexander
1
Barajas, Angel
1
Biscaia, Rui
1
Boronczyk, Felix
1
Breuer, Christoph
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Brison, Natasha T.
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Cheong, Yunjae
1
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1
Desbordes, Michel
1
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1
Du, James
1
Funk, Dan
1
Fyrberg, Anna
1
Gee, Sarah
1
Gulavani, Susmit S.
1
Ha, Jae-Pil
1
Jackson, Steve J.
1
James, Jeffrey D.
1
Kang, Joon Ho
1
Kang, Sun J.
1
Kim, Kihan
1
Kim, Yu Kyoum
1
Koch, Eric C.
1
Liu, Dongfeng
1
Liu, Xindan
1
Mohammadi, Sardar
1
Oc, Yusuf
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Atlantic economic journal : AEJ
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
102
Sport management review
75
Journal of sport management : the official journal of the North American Society of Sport Management
60
International journal of sport management and marketing : IJSMM
42
The business of sport management
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
18
International journal of sport finance
11
Tourism management perspectives : TMP
10
European journal of operational research : EJOR
9
Sport, Business and Management : an international journal ; SBM
9
Tourism economics : the business and finance of tourism and recreation
7
Faculty research series / Holy Cross, Economics and Accounting
6
Interfaces : the INFORMS journal on the practice of operations research
6
Routledge research in sport business and management
6
Sport tourism : concepts and theories
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sports economics
5
European research studies
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision : MD
4
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
Sport and tourism : strategies to develop tourist destinations
4
Sport business insights
4
SpringerLink / Bücher
4
The economics of sport, health and happiness : the promotion of well-being through sporting activities
4
The journal of business & industrial marketing
4
Contemporary economic policy : a journal of Western Economic Association International
3
Critical explorations
3
Edward Elgar E-Book Archive
3
Hamburg contemporary economic discussions
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of event and festival management
3
Journal of change management : an international journal
3
Journal of vacation marketing
3
Sports Economics, Management and Policy
3
The international journal of management education
3
Tourism management : research, policies, practice
3
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
2
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ECONIS (ZBW)
20
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1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
3
Sport rebranding : the effect of different degrees of sport logo redesign on brand attitude and purchase intention
Williams, Antonio S.
;
Son, Sungwook
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 155-172
Persistent link: https://www.econbiz.de/10012797847
Saved in:
4
An acceptance model for sports technologies : the effects of sports motivation, sports type and context-aware characteristics
Oc, Yusuf
;
Toker, Aysegul
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 785-803
Persistent link: https://www.econbiz.de/10013370493
Saved in:
5
Sports event portfolios : an innovative tool and a new management paradigm
Salgado-Barandela, Jesyca
;
Barajas, Angel
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 920-933
Persistent link: https://www.econbiz.de/10013370517
Saved in:
6
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
7
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
8
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports
Baker, Thomas Alexander
;
Liu, Xindan
;
Brison, Natasha T.
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
Saved in:
9
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
10
Content analyses of alcohol-related images during television broadcasts of major sports events in New Zealand
Gee, Sarah
;
Sam, Michael P.
;
Jackson, Steve J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011781262
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