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isPartOf:"Atlantic economic journal : AEJ"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Brand image"
~subject:"Sportpolitik"
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Brand image
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Hyde, Kenneth
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Campbell, Richard M.
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Atlantic economic journal : AEJ
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
97
Sport management review
72
Journal of sport management : the official journal of the North American Society of Sport Management
55
International journal of sport management and marketing : IJSMM
41
The business of sport management
19
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
International journal of sport finance
11
Tourism management perspectives : TMP
10
European journal of operational research : EJOR
9
Sport, Business and Management : an international journal ; SBM
8
Tourism economics : the business and finance of tourism and recreation
7
Faculty research series / Holy Cross, Economics and Accounting
6
Interfaces : the INFORMS journal on the practice of operations research
6
Routledge research in sport business and management
6
Sport tourism : concepts and theories
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of sports economics
5
European research studies
4
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision : MD
4
The economics of sport, health and happiness : the promotion of well-being through sporting activities
4
The journal of business & industrial marketing
4
Contemporary economic policy : a journal of Western Economic Association International
3
Edward Elgar E-Book Archive
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Hamburg contemporary economic discussions
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International journal of event and festival management
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Journal of change management : an international journal
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Journal of vacation marketing
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Sport and tourism : strategies to develop tourist destinations
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Sports Economics, Management and Policy
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The international journal of management education
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
2
Applied Marketing Science / Angewandte Marketingforschung
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Applied economics
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Economic research
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Edition HWWI
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ECONIS (ZBW)
14
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11
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
12
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
13
Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory
Williams, Antonio S.
;
Pedersen, Paul M.
;
Walsh, Patrick
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009685014
Saved in:
14
Psychometric comparability of brand personality scale : assessing brand personalty matching between sports and corporate sponsors by using the congenerity test
Cho, Sungho
;
Kang, Joon Ho
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
4
,
pp. 295-312
Persistent link: https://www.econbiz.de/10009615119
Saved in:
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