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isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Search: subject_exact:"Markentransfer"
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Markentransfer
14
Brand extension
13
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Bewertung
2
Erfolgsfaktor
2
Evaluation
2
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2
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2
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2
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Dall'Olmo Riley, Francesca
2
Tasci, Asli D. A.
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Albrecht, Carmen-Maria
1
Backhaus, Christof
1
Brandstätter, Marion
1
Bravo, Rafael
1
Cuneo, Andres
1
Denizci, Basak
1
Epstein, Leonardo D.
1
Foscht, Thomas
1
Goodstein, Ronald Charles
1
Graf, Nicolas S.
1
Guido, Francesca
1
Guillet, Basak Denizci
1
Gurzki, Hannes
1
Hand, Chris
1
Himme, Alexander
1
Hüttl-Maack, Verena
1
Iversen, Nina M.
1
Jin, Liyin
1
Martinez, Eva
1
Meier-Bickel, Thomas
1
Milberg, Sandra J.
1
Pina, Jose M.
1
Pina, José M.
1
Sharma, Narendra K.
1
Sinn, Francisca
1
Srivastava, Kavita
1
Woisetschläger, David
1
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1
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Berichte aus der Betriebswirtschaft
International journal of hospitality management
Journal of marketing management : MM
Marketing : ZFP ; journal of research and management
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
The role of perceived value in vertical brand extensions of luxury and premium brands
Dall'Olmo Riley, Francesca
;
Pina, José M.
;
Bravo, Rafael
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 881-913
Persistent link: https://www.econbiz.de/10011309047
Saved in:
2
Success factors of private label extensions
Foscht, Thomas
;
Brandstätter, Marion
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 82-95
Persistent link: https://www.econbiz.de/10010385233
Saved in:
3
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
4
Value creation for luxury brands through brand extensions : an investigation of forward and reciprocal effects
Albrecht, Carmen-Maria
;
Backhaus, Christof
;
Gurzki, Hannes
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 91-102
Persistent link: https://www.econbiz.de/10009750440
Saved in:
5
Extend to online or offline? : the effects of web-brand extension mode, similarity, and brand concept on consumer evaluation
Jin, Liyin
;
Zou, Deqiang
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 755-771
Persistent link: https://www.econbiz.de/10009790979
Saved in:
6
Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
7
Brand Extension versus Co-Branding : welche Strategie verspricht den größeren Erfolg?
Himme, Alexander
;
Zuhorn, Leonie
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10009554424
Saved in:
8
Consumer attitude towards brand-extension incongruity : the moderating role of need for cognition and need for change
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 652-675
Persistent link: https://www.econbiz.de/10009558871
Saved in:
9
Die Wirkung von Ähnlichkeit und Zusatzinformation auf den Erfolg von Markenerweiterungen
Hüttl-Maack, Verena
-
2011
Persistent link: https://www.econbiz.de/10009233642
Saved in:
10
Market structure and demand-side substitutability of chained urban hotel segments
Graf, Nicolas S.
- In:
International journal of hospitality management
30
(
2011
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10008821984
Saved in:
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