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isPartOf:"Business Horizons"
~accessRights:"restricted"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Social Web"
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Search: subject_exact:"Social media"
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Social Web
Social web
21
Social media
20
Consumer behaviour
11
Konsumentenverhalten
11
Internet marketing
10
Online-Marketing
10
Facebook
7
Online retailing
6
Online-Handel
6
Beziehungsmarketing
5
E-commerce
5
Electronic Commerce
5
Relationship marketing
5
Advertising
4
Advertising effects
4
Internet
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Twitter
4
Viral marketing
4
Virales Marketing
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4
Werbewirkung
4
social network sites
4
Brand management
3
Branding
3
Customer satisfaction
3
Data protection
3
Datenschutz
3
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3
Digitale Plattform
3
Social relations
3
Soziale Beziehungen
3
Web 2.0
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2
Complaint management
2
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2
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21
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21
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Aghakhani, Navid
1
Akkan, Can
1
Al-Hasan, Abrar
1
Archer, Norman P.
1
Bekkerman, Ron
1
Benbunan-Fich, Raquel
1
Chen, Lei
1
Chen, Xiayu
1
Chiu, Shih-Wen
1
Civelek, Ismail
1
Davison, Robert M.
1
Demmers, Joris
1
Dolen, Willemijn M. van
1
Egger, Marc
1
Fan, Jing
1
Fang, Jiaming
1
Fischbach, Kai
1
Galan, Jean-Philippe
1
Gammoh, Bashar S.
1
Gensler, Sonja
1
Guo, Xitong
1
Gutiérrez-Leefmans, Manuela
1
Halme, Merja
1
Holland, Christopher P.
1
Huang, Qian
1
Jiménez, Fernando R.
1
Kagan, Saar
1
Karimi, Jahangir
1
Kocas, Cenk
1
Koufaris, Marios
1
Lappas, Theodoros
1
Li, Yung-Ming
1
Lin, Lienfa
1
Liu, Bailing
1
Liu, Xiaoxiao
1
Liu, Yipeng
1
Loiacono, Eleanor T.
1
Lyytinen, Kalle
1
Mamonov, Stanislav
1
Marston, Sean R.
1
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Business Horizons
International journal of electronic commerce : IJEC
Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
136
Information systems research : ISR
103
Journal of management information systems : JMIS
93
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
International journal of advertising : the review of marketing communications
84
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Discussion papers / CEPR
49
Business horizons
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of information & knowledge management : JIKM
46
The journal of brand management : an international journal
45
Finance research letters
44
Journal of travel and tourism marketing
44
Psychology & marketing
43
MIS quarterly
42
International journal of contemporary hospitality management
39
Journal of marketing
38
Journal of strategic marketing
38
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
European journal of marketing
35
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ECONIS (ZBW)
21
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
3
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
4
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
5
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
6
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
7
Getting by or getting ahead on social networking sites? : the role of social capital in happiness and well-being
Munzel, Andreas
;
Galan, Jean-Philippe
;
Meyer-Waarden, Lars
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10011856644
Saved in:
8
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
9
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
10
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
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