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isPartOf:"Business Horizons"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~subject:"Digitale Plattform"
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Search: subject_exact:"Social media"
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Digitale Plattform
Social Web
496
Social web
496
Consumer behaviour
225
Konsumentenverhalten
225
Internet marketing
202
Online-Marketing
202
Social media
147
Brand management
106
Markenführung
105
Beziehungsmarketing
98
Relationship marketing
98
Viral marketing
93
Virales Marketing
93
Brand image
64
Markenimage
64
Social network
61
Soziales Netzwerk
61
Online retailing
60
Online-Handel
60
Customer integration
48
Kundenintegration
48
E-commerce
38
Electronic Commerce
38
Brand
34
Digital platform
29
Markenartikel
28
Social relations
28
Soziale Beziehungen
28
Advertising effects
26
Werbewirkung
26
Confidence
25
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25
Digitalisierung
23
Digitization
23
Facebook
23
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22
Luxury goods
22
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29
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Benlian, Alexander
1
Bigné Alcañiz, J. Enrique
1
Broekhuis, Manda
1
Broekhuizen, T. L. J.
1
Brough, Aaron R.
1
Cabras, Ignazio
1
Cai, Ya-Jun
1
Casaló, Luis V.
1
Chan, Haksin
1
Chandna, Vallari
1
Chang, Yu
1
Chen, Xiayu
1
Choi, Tsan-Ming
1
Coussement, Kristof
1
Cowling, Peter
1
Davis, Joseph G.
1
Davison, Robert M.
1
Devlin, Sam
1
Donkers, Bas
1
Emrich, Oliver
1
Fernandes, Kiran
1
Flavián Blanco, Carlos
1
Foster, Joshua
1
Gaganpreet Singh
1
Gijsenberg, Maarten J.
1
Goumagias, Nikolaos
1
Graul, Antje R. H.
1
Guinalíu, Miguel
1
Gutiérrez-Leefmans, Manuela
1
Halme, Merja
1
Han, Chunjia
1
Harrigan, Paul
1
He, Jiaxun
1
Hess, Thomas
1
Hikkerova, Lubica
1
Holland, Christopher P.
1
Huang, Qian
1
Hájek, Petr
1
Isaac, Mathew S.
1
Kim, Kihoon
1
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Business Horizons
International journal of electronic commerce : IJEC
Journal of business research : JBR
Information systems research : ISR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
16
Technological forecasting & social change : an international journal
15
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing and consumer services
10
Internet policy review : journal on internet regulation
9
Journal of management information systems : JMIS
9
Discussion papers / CEPR
7
Tourism management : research, policies, practice
7
Web 2.0 : neue Perspektiven für Marketing und Medien
7
Electronic commerce research
6
International journal of production economics
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Business horizons
5
Management information systems : mis quarterly
5
Springer eBook Collection
5
Strategic management journal
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
CESifo working papers
4
California management review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
Journal of global information management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing science
4
Working papers / BRIE
4
Discussion paper series / IZA
3
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
International journal of production research
3
JRC digital economy working paper
3
Journal of business models : JOBM
3
Journal of marketing
3
Journal of media business studies
3
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ECONIS (ZBW)
29
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1
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
2
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
3
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
4
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
5
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
8
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
9
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
10
Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark
;
Toral, Inci
;
Truong, Yann
;
Lowe, Fiona
- In:
Journal of business research : JBR
142
(
2022
),
pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
Saved in:
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