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Search: subject_exact:"Social media"
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Gammoh, Bashar S.
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Business Horizons
International journal of electronic commerce : IJEC
Journal of business research : JBR
460
Technological forecasting & social change : an international journal
246
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221
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Information systems research : ISR
153
International journal of internet marketing and advertising : IJIMA
142
Journal of management information systems : JMIS
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Tourism management : research, policies, practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
92
International journal of business information systems : IJBIS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of hospitality management
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Journal of internet commerce
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Journal of travel and tourism marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of information & knowledge management : JIKM
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Cogent business & management
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HMD : Praxis der Wirtschaftsinformatik
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Journal of electronic commerce research : JECR
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The journal of brand management : an international journal
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Journal of marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International journal of electronic marketing and retailing : IJEMR
61
Strategic Direction
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Online Information Review
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International journal of networking and virtual organisations : IJNVO
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
64
RePEc
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1
Effects of promotions on location-based social media : evidence from Foursquare
Zhang, Ke
;
Pelechrinis, Konstantinos
;
Lappas, Theodoros
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 36-65
Persistent link: https://www.econbiz.de/10011848494
Saved in:
2
Enhancing targeted advertising with social context endorsement
Li, Yung-Ming
;
Lin, Lienfa
;
Chiu, Shih-Wen
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10011433888
Saved in:
3
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
4
Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming
;
Chen, Lei
;
Wen, Chao
;
Prybutok, Victor R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
Saved in:
5
A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
Saved in:
6
A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar
Aghakhani, Navid
;
Karimi, Jahangir
;
Salehan, Mohammad
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 202-231
Persistent link: https://www.econbiz.de/10011856640
Saved in:
7
Getting by or getting ahead on social networking sites? : the role of social capital in happiness and well-being
Munzel, Andreas
;
Galan, Jean-Philippe
;
Meyer-Waarden, Lars
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10011856644
Saved in:
8
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
9
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
10
Handling consumer messages on social networking sites : customer service or privacy infringement?
Demmers, Joris
;
Dolen, Willemijn M. van
;
Weltevreden, …
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
1
,
pp. 8-35
Persistent link: https://www.econbiz.de/10011848488
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