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isPartOf:"CESifo working papers"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Werbewirkung"
~subject:"luxury brands"
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Search: subject_exact:"Luxury goods"
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Werbewirkung
luxury brands
Luxury goods
21
Luxusgüter
21
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
11
Brand management
10
Markenführung
10
Advertising
9
Werbung
9
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7
Markenartikel
7
Internet marketing
5
Online-Marketing
5
Brand image
4
Markenimage
4
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3
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3
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Celebrity endorsement
2
Celebrity-Werbung
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Marketing management
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Marketingmanagement
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Theorie
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luxury
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luxury advertising
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luxury brand
2
luxury goods
2
social media
2
Ad attitudes
1
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1
Body esteem
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China
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Ko, Eunju
3
An, Donghwy
1
Cao, Yue
1
Choi, Yung Kyun
1
Eguro, Yuka
1
Kim, Hye-yŏng
1
Kim, Inhye
1
Kim, Janghyun
1
Kim, Kacy K.
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Kim, Sojung
1
Lee, Chulsung
1
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1
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1
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1
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1
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1
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1
Ono, Akinori
1
Pangarkar, Aniruddha
1
Pantoja, Felipe
1
Rathee, Shelly
1
Rossi, Patricia
1
Sato, Takaya
1
Sato, Yuna
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Shibamoto, Yuta
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Song, Sanga
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Taylor, Charles Raymond
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Xu, Nan
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1
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CESifo working papers
International journal of advertising : the review of marketing communications
The journal of brand management : an international journal
5
Journal of business research : JBR
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of global fashion marketing : JGfM
2
Journal of international consumer marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Pakistan journal of commerce and social sciences
2
Brand culture
1
Cogent business & management
1
ESMT working paper
1
Expert journal of marketing
1
Global business & economics review
1
Global business and organizational excellence : GBOE
1
Global journal of business research : GJBR
1
Global marketing strategies for the promotion of luxury goods
1
Green advertising and the reluctant consumer
1
History of retailing and consumption
1
International journal of Indian culture and business management
1
International journal of Islamic marketing and branding
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of economic research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
Italian journal of marketing : ITJM
1
Journal of business economics and management
1
Journal of fashion marketing and management
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Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of internet commerce
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ECONIS (ZBW)
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1
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
2
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
3
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
4
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
5
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
6
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
7
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
8
Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy
;
Lee, Chulsung
;
Kim, Janghyun
;
Youn, Nara
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
Saved in:
9
Celebrity endorsements for luxury brands : followers vs. non-followers on social media
Song, Sanga
;
Kim, Hye-yŏng
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 802-823
Persistent link: https://www.econbiz.de/10012260277
Saved in:
10
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
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