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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Konsumentenverhalten"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen
Journal of business research : JBR
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of retailing and consumer services
3
International journal of market research
2
International journal of retail & distribution management
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Research in consumer behavior
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The journal of brand management : an international journal
2
Approaches to Applied Semiotics [AAS] Ser
1
Approaches to applied semiotics
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Asia Pacific journal of marketing and logistics
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Journal for global business advancement : JGBA
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of destination marketing & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Market research handbook
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Marketing theory
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South Asian journal of marketing
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The evolution of brands : from signals of quality to storehouses of trust
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Working paper series / Frankfurt School of Finance & Management
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Young consumers : insight and ideas for responsible marketers
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
2
Innovativität von Unternehmen aus Konsumentensicht : eine semiotische Analyse
Wiludda, Melanie
-
2006
Persistent link: https://www.econbiz.de/10003314134
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