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isPartOf:"Client centricity : relationship management in banking"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"The journal of services marketing"
~subject:"Cognition"
~subject:"Consumer behaviour"
~subject:"Database marketing"
~subject:"Dienstleistungsqualität"
~subject:"Kundenbindung"
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Cognition
Consumer behaviour
Database marketing
Dienstleistungsqualität
Kundenbindung
Customer retention
20
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11
Customer satisfaction
9
Kundenzufriedenheit
9
Beziehungsmarketing
8
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8
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4
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1
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1
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1
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Client centricity : relationship management in banking
European journal of marketing : EJM
Harvard business review : HBR
The journal of services marketing
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Journal of business research : JBR
19
Research
16
Springer eBook Collection
13
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Schriftenreihe Schwerpunkt Marketing
10
Psychology & marketing
9
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
8
The service industries journal
8
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Schriften zum innovativen Marketing
7
Wirtschaftswissenschaft
7
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
Asia Pacific journal of marketing and logistics
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
BestMasters
5
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
Innovatives Markenmanagement
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing analytics : JMA
5
Reihe: Marketing : MAR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
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ECONIS (ZBW)
20
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1
Why customer loyalty programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
2
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
3
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
4
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
5
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
6
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
7
Retrospective: why do customers switch? : the dynamics of satisfaction versus loyalty
Mittal, Banwari
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 569-575
Persistent link: https://www.econbiz.de/10011634990
Saved in:
8
Antecedents of the client's trust in low- versus high-consequence decisions
Terres, Mellina da Silva
;
Santos, Christiane Pizzutti dos
; …
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010531133
Saved in:
9
Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
Saved in:
10
When the customer is stressed
Berry, Leonard L.
;
Davis, Scott W.
;
Wilmet, Jody
- In:
Harvard business review : HBR
93
(
2015
)
10
,
pp. 86-94
Persistent link: https://www.econbiz.de/10011372594
Saved in:
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