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isPartOf:"Consumer information systems and relationship management : design, implementation, and use"
~isPartOf:"IWI-Diskussionsbeiträge"
~subject:"Customer data"
~subject:"Management-Informationssystem"
~subject:"Sporting goods industry"
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Customer data
Management-Informationssystem
Sporting goods industry
Beziehungsmarketing
3
Kundendaten
3
Relationship marketing
3
Betriebliches Informationssystem
1
Business intelligence system
1
Experten
1
Experts
1
Management information system
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Multi-criteria analysis
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Multikriterielle Entscheidungsanalyse
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Nike <Firma>
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Breitner, Michael H.
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Friedrich, Ina
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Scifleet, Paul
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Consumer information systems and relationship management : design, implementation, and use
IWI-Diskussionsbeiträge
NBER working paper series
7
SpringerLink / Bücher
6
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard business review : HBR
4
Journal of economics & management strategy : JEMS
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Research
3
The Routledge companion to digital consumption
3
Advances in knowledge acquisition, transfer, and management (AKATM) book series
2
Apps management and e-commerce transactions in real-time
2
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
2
Artificial intelligence in marketing
2
Business horizons
2
E-marketing ; Vol. 1
2
Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen und Innovationsmanagement in der Finanzbranche
2
Innovatives Markenmanagement
2
Interaktives Marketing
2
International journal of business information systems : IJBIS
2
Journal of business ethics : JOBE
2
Journal of competition law & economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Management science in hospitality and tourism : theory, practice, and applications
2
NBER Working Paper
2
Pervasive advertising
2
Série scientifique / CIRANO, Centre Interuniversitaire de Recherche en Analyse des Organisations
2
Working paper / National Bureau of Economic Research, Inc.
2
essentials
2
American economic journal
1
Benchmarking : an international journal ; BIJ
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Chapman & Hall/CRCthe R series (CRC press)
1
Customer relationship management and the social and semantic web : enabling cliens conexus
1
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Towards a multi-criteria decision support framework for customer relationship management system selection
Zakhariya, Halyna
;
Kosch, Lubov
;
Friedrich, Ina
; …
-
2013
Persistent link: https://www.econbiz.de/10011609318
Saved in:
2
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
3
Discussion of a CRM system selection approach with experts : selected results from an empirical study
Friedrich, Ina
;
Sprenger, Jon
;
Breitner, Michael H.
-
2010
Persistent link: https://www.econbiz.de/10009130005
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