Towards a multi-criteria decision support framework for customer relationship management system selection
Year of publication: |
[2013]
|
---|---|
Authors: | Zakhariya, Halyna ; Kosch, Lubov ; Friedrich, Ina ; Breitner, Michael H. |
Publisher: |
Hannover : IWI, Insitut für Wirtschaftsinformatik, Leibniz Universität Hannover |
Subject: | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Management-Informationssystem | Management information system | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis |
Extent: | 17 ungezählte Seiten Illustrationen 30 cm |
---|---|
Series: | IWI-Diskussionsbeiträge. - Hannover : IWI, ISSN 1612-3646, ZDB-ID 2121350-1. - Vol. # 55 (22. Juli 2013) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent, (2018)
-
Challenges of data management and analytics in omni-channel CRM
Trautmann, Heike, (2017)
-
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu, (2016)
- More ...
-
Kosch, Lubov, (2015)
-
Friedrich, Ina, (2010)
-
Development of a maturity model for electronic invoice processes
Cuylen, Angelica, (2016)
- More ...