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isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Online marketing"
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Online-Marketing
272
Internet marketing
249
Social Web
103
Social web
103
Consumer behaviour
89
Konsumentenverhalten
89
Electronic Commerce
64
Beziehungsmarketing
52
Relationship marketing
52
E-commerce
50
Online retailing
42
Online-Handel
42
Viral marketing
41
Virales Marketing
41
Brand management
35
Markenführung
35
Deutschland
30
Germany
28
social media
26
Advertising effects
23
Internet
23
Werbewirkung
23
Website
22
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20
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19
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19
Marketingmanagement
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Confidence
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Markenimage
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Marketing management
16
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Kreutzer, Ralf T.
9
Lammenett, Erwin
4
Al-Adwan, Ahmad Samed
2
Brown, Cheryl O.
2
Busch, Oliver
2
Cazier, Joseph A.
2
Ceyp, Michael
2
Christou, Evangelos
2
Donthu, Naveen
2
Eisend, Martin
2
Goldsmith, Ronald E.
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Heinemann, Gerrit
2
Hinterholzer, Thomas
2
Hou, Jianwei
2
Kampmann, Birgit
2
Keller, Bernhard
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Knippelmeyer, Michael
2
Komodromos, Marcos
2
Kumar, Vinod
2
Liu, Yinyuan
2
Lohtia, Ritu
2
Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
2
Narayanaswamy, Ravi
2
Papaioannou, Eugenia
2
Roblek, Vasja
2
Sens, Bastian
2
Sethna, Beheruz N.
2
Shareef, Mahmud Akhter
2
Sharma, Varinder M.
2
Swilley, Esther
2
Teets, Jay M.
2
Theobald, Elke
2
Tsekouropoulos, Georgios
2
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Deutscher Dialogmarketing Verband
3
Technische Universität Braunschweig
1
Published in...
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Customer engagement : contemporary issues and challenges
International journal of electronic marketing and retailing : IJEMR
International journal of technology marketing : IJTMkt
SpringerLink / Bücher
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
276
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276
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1
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
2
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
3
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
4
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
5
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
6
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
9
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
10
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
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