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isPartOf:"Ekonomiska Samfundets tidskrift"
~isPartOf:"Journal of media business studies"
~isPartOf:"Lehrbuch"
~isPartOf:"Springer eBook Collection / Business and Economics"
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Search: subject_exact:"Medienunternehmen"
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Journal of media business studies
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The journal of media economics
51
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43
JMM : the international journal on media management
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Innovation policies in the European news media industry : a comparative study
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Schriften zur Medienwirtschaft und zum Medienmanagement
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Medienbetriebswirtschaftslehre - Marketing
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Political economies of the media : the transformation of the global media industries
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The media industries and their markets : quantitative analyses
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
What can be learnt from failures in the sports media business? : a case study of the Mediapro crash in football media rights in France
Feuillet, A.
;
Alem, A.
;
Durand, Christophe
;
Terrien, M.
; …
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014511878
Saved in:
3
Media firms' preparedness and coping strategies in the emergence of social media : a case of Tanzania
Masele, Juma James
;
Joseph, Regina
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10014438636
Saved in:
4
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
5
The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie
;
Kunz, Reinhard E.
;
Düren, Petra
- In:
Journal of media business studies
20
(
2023
)
2
,
pp. 182-203
Persistent link: https://www.econbiz.de/10014235004
Saved in:
6
Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina
;
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
Saved in:
7
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
8
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
9
Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
Saved in:
10
The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian
;
Telkmann, Verena
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
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