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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Berichte aus Energie- und Umweltforschung"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi"
~isPartOf:"The Routledge companion to marketing and feminism"
~subject:"Business model"
~subject:"Consumer behaviour"
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Berichte aus Energie- und Umweltforschung
Journal of marketing management : MM
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
The Routledge companion to marketing and feminism
Journal of business research : JBR
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
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12
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10
International journal of islamic marketing and branding
9
Marketing theory
9
Springer eBook Collection
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing research : JMR
7
Premier reference source
7
The connected customer : the changing nature of consumer and business markets
7
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
AMA educators' proceedings
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Edward Elgar E-Book Archive
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
5
Series / American Marketing Association
5
Discussion paper / Centre for Economic Policy Research
4
Frontrunners or copycats?
4
Journal of fashion marketing and management
4
Journal of historical research in marketing
4
Journal of macromarketing
4
Legends in consumer behavior
4
Palgrave Studies of Marketing in Emerging Economies
4
Routledge interpretive marketing research
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Acta Universitatis Lodziensis / Folia oeconomica
3
Critical perspectives on diversity, equity, and inclusion in marketing
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
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ECONIS (ZBW)
17
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1
Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
Saved in:
2
From identity politics to the politics of power : men, masculinities and transnational patriarchies in marketing and consumer research
Hein, Wendy
;
Hearn, Jeff
- In:
The Routledge companion to marketing and feminism
,
(pp. 138-156)
.
2022
Persistent link: https://www.econbiz.de/10014474334
Saved in:
3
Women's sexual practices : the B-spot of marketing and consumer research
Walther, Luciana
- In:
The Routledge companion to marketing and feminism
,
(pp. 189-205)
.
2022
Persistent link: https://www.econbiz.de/10014474346
Saved in:
4
Manifesting feminist marketing futures : undertaking a "visionary" inventory : feminist collective
Parsons, Elizabeth
;
Pirani, Daniela
;
Ashman, Rachel
; …
- In:
The Routledge companion to marketing and feminism
,
(pp. 460-476)
.
2022
Persistent link: https://www.econbiz.de/10014474419
Saved in:
5
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
6
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
7
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak
;
Gori, Keith
;
O'Gorman, Kevin
;
Hogg, Gillian
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Saved in:
8
Die Ideenumsetzung im Rahmen von Markteintrittsstrategien
Emes, Jutta
;
Gruber, Marc
- In:
Entrepreneurial Marketing : Besonderheiten, Aufgaben …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10010531074
Saved in:
9
Buyer social responsibility : a general concept and its implications for marketing management
Ingenbleek, Paul T. M.
;
Meulenberg, Mathias T. G.
; …
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1428-1448
Persistent link: https://www.econbiz.de/10011405589
Saved in:
10
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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