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isPartOf:"Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen"
~isPartOf:"Journal of research in marketing and entrepreneurship : JRME"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~isPartOf:"The marketing review"
~language:"deu"
~language:"eng"
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Marketing
101
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34
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Marketing management
16
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Fördergesellschaft Marketing an der Universität Augsburg
9
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
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Augsburg-Münchener Marketingsymposium <20, 1994>
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Journal of research in marketing and entrepreneurship : JRME
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
The marketing review
SpringerLink / Bücher
180
Journal of business research : JBR
119
Industrial marketing management : the international journal for industrial and high-tech firms
91
Springer eBook Collection
84
European journal of marketing : EJM
70
Journal of marketing education : JME
67
Journal of marketing management : MM
67
Journal of marketing
59
Marketing theory
55
Journal of macromarketing : examining the interactions among markets, marketing, and society
54
Journal of the Academy of Marketing Science
52
Europäische Hochschulschriften / 5
46
Lehrbuch
46
Journal of business-to-business marketing
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Marketing intelligence & planning
39
Gabler Edition Wissenschaft
38
Journal of historical research in marketing
38
Journal of macromarketing
38
Springer eBook Collection / Business and Economics
36
Journal of Islamic marketing : JIMA
32
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
31
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
30
Journal of strategic marketing
29
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
27
Journal of business ethics : JOBE
26
The journal of business & industrial marketing
26
Jahrbuch der Absatz- und Verbrauchsforschung
25
Marketing : ZFP ; journal of research and management
25
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Research
24
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
23
Journal of advertising research
23
Premier reference source
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essentials
22
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ECONIS (ZBW)
101
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1
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10
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101
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1
The ultimate definition of marketing
Godwin, Lynn R.
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 43-49
Persistent link: https://www.econbiz.de/10012155687
Saved in:
2
Marketing, communication and democracy : towards a dialogue between the disciplines of marketing and communication
Basalingappa, Anita
;
Kumar, Keval
- In:
The marketing review
18
(
2018
)
2
,
pp. 149-160
Persistent link: https://www.econbiz.de/10011961543
Saved in:
3
Calendar-led marketing : strategic synchronisation of timing
Martin, Charles L.
- In:
The marketing review
17
(
2017
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011760254
Saved in:
4
"Doing good" while serving customers : charting the social entrepreneurship and marketing interface
Roundy, Philip T.
- In:
Journal of research in marketing and entrepreneurship : JRME
19
(
2017
)
2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10011816096
Saved in:
5
Strategic market orientations before and after industry transition : an entrepreneurship perspective
Gray, Gordon T.
;
Wert-Gray, Stacia
- In:
The marketing review
16
(
2016
)
4
,
pp. 373-388
Persistent link: https://www.econbiz.de/10011894548
Saved in:
6
Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René
;
Netzer, Torsten
- In:
The marketing review
16
(
2016
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
Saved in:
7
Reverse psychology tractics in contemporary marketing
Sinha, Jay I.
;
Foscht, Thomas
- In:
The marketing review
16
(
2016
)
3
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011597038
Saved in:
8
The entrepreneurial marketing of Trumpet Records
Haden, Stephanie Pane
;
Kernek, Courtney R.
;
Toombs, …
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011598718
Saved in:
9
Entrepreneurial marketing behaviours : impact of firm age, firm size and firm’s founder
Kilenthong, Pitsamorn
;
Hultman, Claes M.
;
Hills, Gerald E.
- In:
Journal of research in marketing and entrepreneurship : JRME
18
(
2016
)
1
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011598741
Saved in:
10
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
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