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isPartOf:"Erfolgsfaktor Innovation : mit 7 Tabellen"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of advertising"
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Erfolgsfaktor Innovation : mit 7 Tabellen
International advertising and communication : current insights and empirical findings
Journal of advertising : official publication of the American Academy of Advertising
Journal of advertising
Journal of advertising research
5
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Marken- und Produktmanagement
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Consumption and public life
1
Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften
1
Dossier d'experts
1
Gabler Edition Wissenschaft
1
Human-computer interaction series
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of urban economics
1
Journal officiel de la République Française
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
Les avis du Conseil Économique, Social et Environnemental
1
Les éditions des journaux officiels
1
Palgrave studies in economic history
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Romanian economic and business review
1
Routledge library editions / Advertising
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ECONIS (ZBW)
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Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
2
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
Saved in:
3
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
4
Drehbanden als innovatives Kommunikationsinstrument in der Sportwerbung
Sander, Matthias
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 197-211)
.
2005
Persistent link: https://www.econbiz.de/10002753211
Saved in:
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