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isPartOf:"Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of business research : JBR"
~subject:"Internationales Marketing"
~subject:"Werbung"
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Search: subject_exact:"Nationalkultur"
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Internationales Marketing
Werbung
National culture
87
Nationalkultur
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Cultural identity
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Kulturelle Identität
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Consumer behaviour
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Welt
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Europäische Rundschau : Vierteljahreszeitschrift für Politik, Wirtschaft und Zeitgeschichte
Discussion paper series / IZA
Journal of business research : JBR
International marketing review
10
Journal of global marketing
10
Journal of international consumer marketing
6
Journal of international marketing
5
Marketing management : a cultural perspective
4
Advertising in developing and emerging countries : the economic, political and social context
3
Cross cultural management : an international journal
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Research in consumer behavior
3
The advertising and consumer culture reader
3
AMS review : official publication of the Academy of Marketing Science
2
Contributions to Management Science
2
International journal of business and emerging markets : IJBEM
2
International journal of emerging markets
2
Journal of electronic commerce research : JECR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
New world marketing
2
Q-Serie
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising worldwide : advertising conditions in selected countries
1
Asia Pacific journal of marketing and logistics
1
Asian dimensions of services marketing
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Baltic journal of management
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Corporate reputation review : an international journal
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Cross cultural & strategic management
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Cross-cultural window on consumer behavior
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Deep knowledge of B2B relationships within and across borders
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Diplomica
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Dresdner Beiträge zur Betriebswirtschaftslehre
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Economic review : journal of economics & business
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
1
Europäische Kulturen in der Wirtschaftskommunikation
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Foundations and trends in marketing : FTMKT
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ECONIS (ZBW)
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1
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Xu, Shichun
;
Hao, Andy
- In:
Journal of business research : JBR
130
(
2021
),
pp. 27-37
Persistent link: https://www.econbiz.de/10012544761
Saved in:
4
How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
5
Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten
;
Spielmann, Nathalie
- In:
Journal of business research : JBR
121
(
2020
),
pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
Saved in:
6
Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
Saved in:
7
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
8
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
9
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
10
Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 526-533
Persistent link: https://www.econbiz.de/10010496190
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