Understanding the impact of national culture on firms' benefit-seeking behaviors in international B2B relationships : a conceptual model and research propositions
Year of publication: |
2021
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Authors: | Xu, Shichun ; Hao, Andy |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 27-37
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Subject: | B2B | Common benefit | Coopetition | National culture | Private benefit | Nationalkultur | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Koopetition | Internationales Marketing | International marketing |
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