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isPartOf:"European business review : EBR ; the official journal of the International Management Centres, Europe"
~isPartOf:"International journal of industrial organization"
~isPartOf:"The journal of brand management : an international journal"
~subject:"HR marketing"
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Brand architecture
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Büttner, Marion
1
Chiba, Manoj
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Golant, Benjamin D.
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Kissel, Patrick
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Kleyn, Nicola
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Morokane, Pride
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European business review : EBR ; the official journal of the International Management Centres, Europe
International journal of industrial organization
The journal of brand management : an international journal
European journal of marketing : EJM
2
Innovatives Markenmanagement
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
African journal of business and economic research : AJBER
1
Employer branding for competitive advantage : models and implementation strategies
1
Health marketing quarterly
1
Journal of financial services marketing : JFSM
1
Springer eBooks / Business and Economics
1
Springer-Gabler Research
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SpringerLink / Bücher
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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The marketing review
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ECONIS (ZBW)
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Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
2
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
3
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
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