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isPartOf:"European journal of marketing : EJM"
~accessRights:"restricted"
~isPartOf:"Global business review"
~subject:"Markenführung"
~subject:"Soziales Netzwerk"
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Markenführung
Soziales Netzwerk
Consumer behaviour
12
Konsumentenverhalten
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Beziehungsmarketing
10
Brand management
10
Relationship marketing
10
Brand
9
Markenartikel
9
Brand image
8
Brand loyalty
8
Markenimage
8
Markentreue
7
brand loyalty
7
Customer satisfaction
4
Kundenzufriedenheit
4
Emotion
3
Brand equity
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Internet marketing
2
Online-Marketing
2
Social Web
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AHP approach
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AHP-Verfahren
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Brand experience
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Brand innovativeness
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Brand love
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Consumer satisfaction
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Bapat, Dhananjay
1
Basu, Protik
1
Beig, Faseeh Amin
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Berezan, Orie
1
Buil, Isabel
1
Chatterjee, Debaleena
1
De Chernatony, Leslie
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Khan, Mohammad Furqan
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Krishen, Anjala Selena
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Quester, Pascale G.
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Sondhi, Neena
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1
Thanigan, Jayanthi
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1
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European journal of marketing : EJM
Global business review
Journal of retailing and consumer services
26
The journal of product & brand management
22
Journal of business research : JBR
20
The journal of brand management : an international journal
19
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
Marketing intelligence & planning
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of strategic marketing
7
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
6
Australasian marketing journal
5
International journal of internet marketing and advertising : IJIMA
5
Journal of fashion marketing and management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
International journal of retail and distribution management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
SpringerLink / Bücher
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Innovatives Markenmanagement
3
International journal of business and emerging markets : IJBEM
3
International journal of business innovation and research : IJBIR
3
International journal of consumer studies
3
International journal of market research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Islamic marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing for higher education
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ECONIS (ZBW)
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1
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
2
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
3
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay
;
Thanigan, Jayanthi
- In:
Global business review
17
(
2016
)
6
,
pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
Saved in:
6
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
7
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Study of the relationship among the factors of brand equity : a study on fast-food brands
Singh, Pankaj Kumar
;
Pattanayak, Jamini Kanta
- In:
Global business review
17
(
2016
)
5
,
pp. 1227-1239
Persistent link: https://www.econbiz.de/10011644132
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