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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
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Brand loyalty
45
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
34
Markenführung
34
Markentreue
34
Beziehungsmarketing
29
Relationship marketing
29
Brand image
25
Markenimage
25
Brand
24
Markenartikel
24
Customer satisfaction
18
Kundenzufriedenheit
18
Confidence
7
Hotel industry
7
Hotellerie
7
Vertrauen
7
Brand equity
5
Kundenbindung
5
Brand satisfaction
4
Brand trust
4
Customer retention
4
Deutschland
4
Dienstleistungsqualität
4
Emotion
4
Perceived quality
4
Service quality
4
Brand awareness
3
Brand experience
3
Consumer behavior
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Environmental consciousness
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Gastronomie
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Germany
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Handelsmarke
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Restaurant industry
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Umweltbewusstsein
3
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2
Automotive services industry
2
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2
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Han, Heesup
4
Ahn, Jiseon
2
Bang, Nguyen
2
Burmann, Christoph
2
Hwang, Jinsoo
2
Roßmann, Patrick
2
Song, Hak-jun
2
Staufer, Isabel Maria
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
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Augusto, Mário Gomes
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1
Barrett, Nigel J.
1
Becerra, Enrique P.
1
Berezan, Orie
1
Bergami, Massimo
1
Bianchi, Constanza
1
Birgelen, Marcel van
1
Buil, Isabel
1
Cacho-Elizondo, Silvia
1
Cardinale, Sylvia
1
Chen, Cheng-Hao Steve
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Dawes, John
1
De Chernatony, Leslie
1
Dioko, Leonardo A. N.
1
Drennan, Judy
1
Empen, Janine
1
Eugene Cheng-xi Aw
1
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1
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Gil Saura, Irene
1
Giovanis, Apostolos
1
Guibert, Nathalie
1
Gursoy, Dogan
1
Ha, Hong Youl
1
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1
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1
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European journal of marketing : EJM
Innovatives Markenmanagement
International journal of hospitality management
Marketing intelligence & planning
Journal of Product & Brand Management
72
Journal of business research : JBR
43
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
30
European Journal of Marketing
29
Journal of Consumer Marketing
27
Asia Pacific journal of marketing and logistics
16
Marketing Intelligence & Planning
12
SpringerLink / Bücher
12
Psychology & marketing
11
Cogent business & management
10
International Journal of Contemporary Hospitality Management
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing letters : a journal of research in marketing
10
Strategic Direction
10
Global business review
9
The service industries journal
9
Asia Pacific Journal of Marketing and Logistics
8
Australasian marketing journal
8
International Journal of Retail & Distribution Management
8
Journal of Services Marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent Business & Management
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
Marketing Science
7
Research
7
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
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ECONIS (ZBW)
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
3
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
4
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
5
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
6
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
7
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
8
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
9
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
10
Investigating the importance of positive hotel design
Lee, Seonjeong
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293854
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