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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
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Search: subject_exact:"Brand loyalty"
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Consumer behaviour
Brand loyalty
28
Brand management
22
Markenführung
22
Konsumentenverhalten
21
Markentreue
21
Brand
18
Markenartikel
18
Beziehungsmarketing
14
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Customer satisfaction
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Bang, Nguyen
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
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Augusto, Mário Gomes
1
Becerra, Enrique P.
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1
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1
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1
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1
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1
Huang, Yu-an
1
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1
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European journal of marketing : EJM
Innovatives Markenmanagement
Marketing intelligence & planning
The journal of product & brand management
32
Journal of retailing and consumer services
31
Journal of business research : JBR
27
The journal of brand management : an international journal
27
Journal of Product & Brand Management
23
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
European Journal of Marketing
10
International journal of internet marketing and advertising : IJIMA
10
Cogent business & management
9
Global business review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Psychology & marketing
9
Australasian marketing journal
8
Journal of hospitality marketing & management
7
Journal of strategic marketing
7
International journal of contemporary hospitality management
6
Journal of Consumer Marketing
6
Journal of fashion marketing and management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
The service industries journal
6
International Journal of Retail & Distribution Management
5
International journal of retail and distribution management
5
Journal of travel and tourism marketing
5
Pakistan journal of commerce and social sciences
5
The IUP journal of brand management : IJBRM
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of business and emerging markets : IJBEM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
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ECONIS (ZBW)
21
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1
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
3
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
6
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
7
Gen Y-ers’ brand loyalty drivers in emerging devices
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 805-821
Persistent link: https://www.econbiz.de/10011797980
Saved in:
8
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
9
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
10
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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